PrestaShop is undoubtedly one of the most powerful eCommerce platforms. With its high-end features and flexible, lightweight nature, they are the ideal platform to build beautiful websites that are capable of garnering more traffic and increased conversion.
If you want to extract the maximum potential from your PrestaShop platform, you need a website that reflects the modern designing trends.
Here is how you can enhance your user experience with these web designing trends.
1. Material Design
Google developed Material Design for its Android Apps back in 2014. This designing philosophy has been the most influential among designers. As of today, material design principle has extended to more than just mobile apps.
The kind of experience it offers and the way users can interact with the design is exceptional. With its three-dimensional elements, layering and making every element alive, you can make your PrestaShop store stand out from the rest with material design.
2. Mobile design
Gone are the days when you make your website design responsive for mobile. Designers now think of websites as a mobile design first and then make it responsive for the web.
This huge change comes from the increasing mobile visitors. Designers are working towards bringing what’s best for the mobile users and present it attractively in both small devices and desktops.
Hamburger menu, large images, prominent buttons and icons and using the full width of the screen are some elements designers can bring into their PrestaShop website.
3. Bright Colors
Say hello to a whole lot of bright colors popping up on websites as this year; it’s all about bold hues making a statement.
When a brand is associated with bright colors, they tend to leave an imprint in the minds of the customers. (Case in point: The fiery red popular brand) Play with bold colors to hold your users’ attention. Also, do understand your audience and the kind of colors they prefer.
4. Long scrolling and Lazy Load
It is such an inconvenience to click a new/next page for information, especially if you are a mobile user. That’s why the long scroll is the best way to go. Also, with lazy load, the content is displayed only when the user scrolls down.
These two factors make a great impact on page loading and performance factors.
5. Animation and Cinemagraphs
If you are an eCommerce owner, you know you’ve got only mere seconds to impress your users. The right way to do this is by including animations and cinemagraphs in your PrestaShop web design. Cinemagraphs are images with little variations in the form of a GIF or video.
Give your PrestaShop store an impressive look with these elements. These videos or GIFs can appear in the header, home page banner, background and 360 degree product images.
6. Custom Drawn Illustration
Gone are the days when designers choose stock images for their PrestaShop websites. Hand-drawn or custom illustration has become a rage. They showcase the brand’s innovativeness and creativity. It also gives a custom-feel to the website and makes it stand apart from the rest of the similar websites.
Illustration can be used for icons, logos, home banners and background.
Large font styles continue to excel in attracting users’ attention. Display your content in the best way by using bold, large typography on your PrestaShop store. You can also mix-it-up with different font styles to break the monotony.
Your PrestaShop store can have its maximum impact when it continues to excel on the visual appeal. Though it can be tough to implement all of these web designing trends for your PrestaShop website, make the most of them and improve your user experience.
What do you think of these web designing trends? Do you have your favorite? Share your thoughts in the comments below.