These days, there is a consistent argument that almost all sites are beginning to look the same. Much of this has to do with the way web designers are always using the user interface and user experience patterns. It is strange that the naysayers are not seeing how much these patterns have helped the common users – the web world has become much friendlier for the users now. There is a good reason too as to why web designers are using these patterns so often. There is tremendous competition these days in the online world among the different brands and there is no way anyone is going to take any chance with how the users feel in their websites. The journey has to be as smooth as possible.
It is all about making sense
They are sticking to what has worked for them so far, what is tried and tested, and considering how it has helped them stay in circulation it makes sense as well. They have moved far beyond dynamic & static web designing, so to speak. They are using these as and when they think that they would be appropriate in their sites. Their only aim is to make sure that their sites look better.
User interface kits
In this day and age they have become quite popular as tools for web designing. What further makes things better is that there are plenty of user interface kits out there that feature the best practices in the domain. These kits can be styled and changed rather easily and with them you get design functionality, which happens to be tried and tested and therefore guaranteed to help you succeed in the long term. A major example of such kit would be the Material Design Language started by Google during 2014. This language contains a collection of guides and principles of web designing that have been developed in such a way that the user can have a far-better experience no matter which platform or device he is on.
Consistency remains the key
As may be evident with the Material Design language the main purpose of web design these days is to create a single system that allows the users to have the same kind of experience across various platforms as well as devices such as smartphones and laptops. One reason why Google leads this field – and may continue to do so in 2017 as well – is the way it has brought into effect these principles in their own apps. This is how it has managed to stay ahead of the curve.
The upshot of all this is that other companies are now following suit as well – once again their main aim is to make sure that the users have a far-better experience than they are used to on their sites previously. Experts state that in 2017 and beyond these user interface and user experience patterns shall continue to evolve and the number of brands implementing them in their websites will only head north. They will try to make sure that the users have a consistent and pleasant browsing experience.