5 Things You Need to Give Your Web Designer For A Successful Launch Herfordshire

Launching a website isn’t easy.

It takes time, effort and most of all, money to launch a new site that looks great and performs effortlessly for its visitors.

And there are so many moving parts involved. We’re talking about the design aspect, SEO, back-end support, compliance, sales, marketing and IT.

In this article, we’re going to focus on one important aspect: web design.

The look of your site is important because of one reason: people today are impatient.

They’ve got so many options, the only way you can stop them from clicking the back button is how your site looks like.

Is it beautiful?

Professional?

“Zen” like?

Appealing?

Below is a list of things your web designer needs you to do in order to make your launch successful.

Use this article as your checklist when it’s time to launch your site. This will help the process be the most efficient.

Learn the lingo and get my free guide on basic website terminologies.

Give approval for the site to launch

Usually, this is done via email. By this time any forms or paperwork should’ve already been done. The key stakeholders have already decided the official date and the development and quality checks are complete. But, you need to actually tell your designer you’re ready to go.

Provide access to FTP, DNS, and CMS

FTP access is used for uploading files to the server directly. This includes images, content, and plugins needed to run your site.

The DNS is the domain settings. A web designer configures it to point visitors to the new site.

CMS is the actual website backend the designer needs access to make further changes. Granting access to the current site’s CMS allows the designer to back up the site. That way, he or she can revert the site back to its original state if something does go wrong.

Select the final images for use on the site

In some cases, the client lets the designer pick the images to use on the site. However, there are situations where the client picks the images… it just depends on the project.

Whichever is the case, make sure that every image is of high-resolution with no watermark. Also, sort out the copyright when purchasing stock images.

Arrange a meeting with the person managing the site moving forward

If the designer isn’t part of your business, make sure he or she gets to talk to your appointed site manager.

Your site manager could be an IT personnel or the marketing manager. During this time, the designer may explain how to do a simple housekeeping or basic configuration.

I highly recommend that you have your designer on standby 5 to 7 days after launch.

Wrap Up

From my experience, I love to hear from clients when their new site meets or exceed their expectations.

Remember, designers are humans, too.

They crave encouragement and accolades. So if you wish to build a long-term relationship with your designers, don’t skimp on feedback or compliments. These things drive us forward to serve you better and make sure that your business is well taken care of.

Final Thoughts

Launching a website is simple. All you need to do is to have constant communication with your designer at all times.

In fact, having the right team by your side guarantees that your site is up and running as quick as it can.

Source by Ashley Hill

5 Ideas to Build a Profitable B2C Campaign Herfordshire

Marketing to consumers is big business and when done right, can be very profitable for your company. The Internet is where most consumers spend their time, so it makes sense to focus your B2C marketing efforts there. This is common knowledge today, but many businesses still fail in this arena. This is why a lot of companies hire SEO professionals for help.

According to one study done by WordStream in 2013, small and medium businesses were wasting away 25 percent of their PPC budgets. So a small business that’s dishing out $2,000 monthly on AdWords would end up wasting $6,000 per year on under-performing campaigns.

The loss is even bigger for medium-sized businesses that spend about $20,000 monthly on PPC, which equates to $60,000 wasted dollars annually. This is a lot of money that could be saved by improving their B2C marketing campaigns. If this is something that’s plaguing your business, then keep the following tips in mind.

Host Unique Contests

This is an excellent way to get attention on social media and get people engaged. There was a great example of this last year, when Lay’s announced their third annual ‘Do Us a Flavor’ contest. They crowd-sourced ideas from consumers for their next best-selling flavor. This naturally attracted people on a global level, so you can say this was a success. In 2014, Lay’s revealed they received over 14 million submissions, which was up from 3.8 million back in 2013.

Offer Something for Free

The only thing consumers love more than a deal is freebies. This was proven in a study done by Harris Interactive in 2013, which showed a drastic increase in repeat purchases and word-of-mouth referrals when there were free add-ons. The results also showed that 90 percent of consumers were somewhat more likely to purchase frequently from a retailer that gave away a free gift, and 65 percent were more likely to share their experience after receiving a free gift.

Make Intent-Driven SEO a Priority

It’s not surprising that global brands top Google’s search results for electronics, toys and apparel. It would be insanely expensive and exhaustive to even try and attempt to rank highly for such keywords, let alone maintain those positions. Instead, it’s recommended that you focus on long-tail keywords that are relevant to your product, and that drive purchase intent.

In another 2013 study done by Adchemy’s Thi Thumasathit, it showed that long-tail keywords were 66 percent more profitable than head keywords. This is an opportunity for small and medium businesses to build a profitable B2C campaign.

Build a Network of Micro-Influencers

You don’t have to know A-listers to get a great endorsement. If you play your cards right, all you need is a handful of micro-influencers. Together, these micro-influencers can provide enough publicity for your brand. An example of this was seen a few years ago when Shoes of Prey decided to allow a 16-year-old beauty vlogger endorse their custom shoe company. In just a few days, traffic to the company tripled and the sales soared. You can find micro-influencers just about everywhere – on Twitter, Instagram, Pinterest and Facebook. Look for them in places where you know your audience hangs out. Otherwise, you won’t be reaching the right prospects.

Take a Mobile-First Aproach

If your marketing doesn’t think of mobile users first, then you’re in trouble. According to Shopify, 50.3 percent of ecommerce traffic is performed on mobile devices. Make sure your online shopping experience is designed with mobile users in mind.

All of these tips can improve your sales, user engagement and help with online reputation management. If you need help figuring out a strategy for your B2C marketing campaign, consult with SEO companies and hire one that is reputable and offers Web design services.

Source by Hugh Benjamin

Tips to Creating a Gorgeous Restaurant Website Design Herfordshire

Restaurant owners have a full plate when it comes to the types of responsibility and knowledge they require to own and operate a successful restaurant. The internet and changing trends with mobile usage are creating a marketing shift that many restaurateurs have now realized. The internet is here to stay and more and more businesses, entrepreneurs and companies have learned that going online is a necessary component of any operation.

It used to be good enough to have a basic website with your menu posted somewhere online; however, the rage for having the internet and apps handy have made people look for restaurants online. What is considered ‘important’ has changed. Here are the top 4 things that every restaurant website needs to have to maximize its chances of converting website traffic into paying customers.

1. Mobile-Friendly Website Design: The majority of restaurant websites are not mobile friendly. There is a new standard for restaurant websites which is to offer visitors a version that is easy to read on a mobile device either through an app or a website built with responsive design.

2. The Online Menu: Restaurant websites that have a downloadable PDF menu are not compatible with a mobile device. If you are not ready to add responsive website design to your entire website, consider adding an online ordering system that features mobile-friendly menu design as part of their service. Make sure your menu page includes descriptions of the food, any specials or promotions and appealing photos of your dishes.

3. A Photo Gallery of your Restaurant and Food: People love to see what the restaurant looks like before they decide to eat there. That is why every restaurant website needs to have a photo gallery. Hire a professional photographer to come during one of your restaurant’s busy times and capture the ambiance, decor and dishes that make your restaurant unique. Then display the photos on your website in a simple photo gallery.

4. An Effective, Restaurant Homepage: Your homepage is the most important page on your website because it makes the first impression. Within seconds of arriving at your homepage, a person will decide if it is worth their time to look through the rest of your site.

With the advent of this virtual era, everyone goes online to look for restaurants when they want a new place to have dinner at. If your restaurant has no website, or if your online presence if not good enough, people will look for someone else whose restaurant they can find. Also, if you don’t feature a well-designed and thought out website, including photos, menu, contact and other information, potential customers will likely move on to another website and will dine at another restaurant.

There are hundreds of professional restaurant website design companies that designs, develops, and markets websites, specifically for the restaurant industry.

The professional web design solutions help restaurants stay organized and put out an ultra-professional reputation that helps drive more traffic. Be it a large-scale food chain or a small mom-and-pop restaurant, the designers can provide a custom-made website for your restaurant. Yes, before designing a website, they learn the ambience of every restaurant they we work with, as no two restaurants have the same ambience and dining. Whether you have an existing website requiring some updates or are just getting started in the restaurant business and want to go online, hire an expert team of restaurant website designers.

Source by Marlen Burm

Quick Ways To Increase Lead Generation With The Amazing Secrets Of Web Design Herfordshire

A solid website is an important part of any business in order to generate great business leads and boost up conversion rate. As a user, nobody likes to waste his or her time on a frustrating navigation that is hard to read. User experience (UX) and a good website design are two inseparable things and both of them are important to generate good market reputation.

Many business owners think that a website is completely different from the user experience and it is immaterial to underestimate the power of public opinion. If you want to revamp your website to attract ample number of new customers, here are some website designing tips to use like a skyrocket.

How To Generate Leads With Some Spicy Website Designing Secrets?

  • Share Your Contact Details As More As Possible – There is no-brainer to mention that many websites have the dearth of sufficient contact information, which suggests company is suspicious and counterfeit. Share different ways to make the reach of your clients easy. This does not mean you should only share your social media accounts. Instead, provide your email and phone numbers whenever possible. People are quick with the emails and phone numbers rather than the social media accounts and leaving a message at your site.
  • Keep Yourself Mobile Friendly – As a study shown, large number of users came from the different types of platforms else than the PC. The number of mobile users is rising day by day and it is utterly important to have a responsive website design as the quintessential component. Reasons why, mobiles are the arm’s reach of every person nowadays, which leads to generate better sales and high productivity. Both the Google and internet have become more mobile-oriented and it is impossible to stay on the top with the latest trends without a responsive as well as dynamic website design over the phones and tablets.
  • Go Easy On Resources – Just because you are expert with the flashy designs and heavy multimedia sites it doesn’t mean your customers are too. Think about them and remember not everyone is using the latest computers for surfing your website. The customers prefer websites, which are quick enough to open in seconds and rest, are exited in moments. Well, this doesn’t mean you have to pick an outdated design. Consider rolling out the Accelerated Mobile Page (AMP) to keep the loading speed of your website quicker.

These points are worth for your website if you want to generate leads. Give them a try-and see the success of your business strategies in all new way.

Source by Gunjan Singh

Is Django Good for Web Development? Herfordshire

Web development and the 21st century: In the 21st century if something has crossed all the expectations and prediction of the industry is none other than web domain. Everyday there are many web applications are introduced to the industry with an ambition to rule the industry; but few of them come out as fortunate where as many disappear from the industry. This is due to a tremendous competition in the industry from every angle. Users choose the better quality web applications and reject others. Hence in order to sustain in the market we must produce quality web application for the users.

This is not the end! These devices are enabled with GPRS, 2G and 3G which make web browsing possible from within the device. As a result the browsing of websites from these devices has increased in a magical way recently. This environment triggers web developers to create better websites or web apps in an efficient way and in fewer time frames. To meet the expectations of the industry, there are many web domain specific languages, technologies and web frameworks have been introduced from time to time. Django is one such web framework developed in python. Let us see how it can help the web industry in building enterprise standard web applications in a seamless manner.

Django a python web framework: As a tech savvy person, I can say python is a language having extra ordinary potential and excessive power that you may need while developing a huge database driven web application. Python is always preferred for high speed heavy web application that needs both power and performance altogether. It can give unmatched quality and speed to the application that will definitely enhance the user experience. Django framework comes into the picture, it becomes even more melodious than before. All that we can expect can be achievable with Django that too in less time and with more accuracy. Hence there is a tremendous popularity of this framework among the python web developers.

Django can assist a python web developer in every possible way: As a framework, Django helps python developers in developing quick web solutions without compromising on the quality. Frameworks are usually helpful due to their developer friendly features like auto fill, auto complete, suggestion, debugging and simulator options etc. Django doesn’t make any mistake in assisting a python developer during the development process. It also provides support for the integration of third party software tools i.e., plugins with the application to make it more powerful and interactive than before. It also enables the python web developer in developing dynamic and futuristic web applications on the fly.

Higher Productivity can be achieved with Django: Django helps python developers in developing modern websites or web apps that has the capability to take the advantage of responsive web design through HTML5, CSS3, JQuery etc for improved user experience. What is more? Django enables web developers in integrating cloud storage service to their web apps and hence making it future ready. At the end of day Django come out as a productive framework for the industry that produces highly reliable, scalable and optimised web applications that too in less time and effort.

Source by Harri Srivastav

7 Top Reasons For Adopting Responsive Web Design Herfordshire

Around the world, mobile sales have overtaken desktops by leaps and bounds. The number of users turning to tablets and smartphones for browsing the internet or shopping online is growing ever rapidly.

In this highly competitive digital age, where portability is king, it is imperative for businesses to employ responsive website designs to build mobile-friendly websites for their products.

This just might be the best decision you could make for your business. Here are the top seven reasons for you to use responsiveness when building your website:

Google favors responsive web design

Websites with responsive web designs would have the same URLs and HTML codes even when accessed over multiple devices. This makes it easier for Google bots to search, crawl and organize content on your website. To learn more, check out some websites with high Google rankings, and observe the responsive web designs they employ.

Boost User Experience

Responsive Websites offer improved user experience. User experience significantly affects search engine optimization. If your website offers a good browsing experience for your visitors, there are better chances of it ranking higher on Google’s search results. Also, it has been shown that users generally revisit and recommend websites that offer them a good user experience.

Easy to change or update

When you use a website with responsive web design, making changes across various devices is a lot easier, since you have to modify the coding only on one URL. This comes in handy when there are quick changes to be made to the content on your website.

Sharing and linking becomes easier

One of the most important factors when it comes to optimizing your website for search engines is high quality link building. Having the same link for your mobile and desktop versions helps with easy promotion and link sharing. It’s also highly beneficial if you can offer your visitors a single link to share among friends and family.

Faster website load time

Websites that use responsive design generally load much faster than dedicated mobile sites. Some studies have shown that loading speed is an important factor that affects the ranking of websites on search engines.

Cost effective

Responsive web design is considered highly economical, as it saves you from having to build a separate mobile site for your business. The costs involved in developing the mobile version of a website can be quite high.

Lower chances of duplicate content

If you have a separate mobile site for your website, there are chances of Google’s bots interpreting this as duplicate content, which can affect your Google rankings negatively.

A number of brands that build mobile websites in order to reach a larger audience rarely experience the expected growth in business. Responsive web designs, on the other hand, have proven to be extremely effective at building a user base and improving search rankings.

Source by Aysha Rameez

6 Different Models Of Internet Marketing Herfordshire

In my last three articles, I talked about my ups and downs in affiliate marketing, the two sides of that business model and why giving value to people is more important than anything else – including self-belief in your business success. Here, I am going to explain the 6 different models of internet marketing which is quite general by its definition.

1. Affiliate Marketing

The first model is by far the most basic and yet essential for all newbies to get started. That is by promoting other people’s products and services – be it digital or physical – and get paid in return. There are many ways you can go about doing so but that is another topic I will cover for the day.

2. E-Commerce

The second model is e-commerce.

While it may seem similar to promoting physical products as affiliate at first glance, it is not.

What this essentially means is that instead of having a physical store which can cost you tens of thousands in rent, staff and inventory costs, you can have a virtual one in the form of an e-commerce website instead.

In contrary to the traditional model, you do not need to have huge inventory at home.

You just need to have good connections of reliable suppliers who are willing to deliver the products for you to your customers while making sure they are in great condition and exactly what your customers required upon placing orders.

The only con is that building an e-commerce store is very challenging. Especially for a beginner who does not know anything about web design.

Even if you hired a freelancer, you may have to pay hundreds and even thousands of dollars because of the perceived value as in your store can earn you much more than what you invest initially in the long run though you do not get to make that money immediately.

3. Local Business Consulting

If you are already proficient in building websites and getting them ranked on top of Google, you can be a local business consultant to offline business owners whether they are running companies, cafes or shops.

If you are able to get customers throughout other online strategies as well, that will be even better.

However, I do not recommend this to newbies as most business owners are very selective in who to hire the same way as who they should employ in job interviews.

4. Freelancing

You can also do freelance work for internet marketers if you are good in building websites, writing content like articles, blog posts, e-books and short reports, designing banners, e-covers and graphics.

But do not expect to get high pay unless you are an experience programmer and software developer.

You may head down to sites like Elance, Fiverr and Guru to offer your services.

5. Mobile Apps

This is another profession you may consider if you like to learn and earn from designing mobile apps for people.

Given the fact that iPhones are very popular these days and people tend to surf web through those to laptops and desktops, this is another model you should consider.

6. Creating And Selling Your Own Information Products

I did cover this topic briefly in my article on the Two Sides Of Affiliate Marketing Coin.

What this means is you write your e-books and design your own video tutorials teaching people on how to do certain things based on your expertise and experience.

It does not have to be just internet marketing.

It can be other things like smart business investing, wise financial management, personal development and health-related topics.

Or even hobbies based on your personal passion as well as that of others.

Source by Amuro Wesley

How Much Text Should You Place on a Web Page? Herfordshire

A frequent question that arises amongst web designers is how much text should be placed on a web page. However many web designers use decisions based on subjective feelings rather than basing their decisions on quantitative research.

Page density refers to the proportion of a web page that is occupied by text and graphics whilst white space is the portion of the page where nothing is displayed. The percentage of page white space and the percentage of the page density will amount to 100%.

Long before viewing hypertext pages on the web researchers conducted studies to investigate the relationship between the amount of information contained on a page and the amount of time that it took for a user to find an item as part of a predefined task.  Not surprisingly and in accordance with what many would intuitively think they found that the more information that was placed on a screen then the longer it took to complete the task.

In light of this research many authors have suggested guidelines on the amount of information that should be presented to users at any one time.  Some authors have issued guidelines stating that screen densities of 25% shouldn’t be exceeded at one end of the scale and 60% at the other.  However one aspect these items didn’t cover which the web designer or web developer should be aware (but frequently aren’t) is that other components of a web page have a significant effect on a web users interaction with a website and consequently the effectiveness of the site other than just the page density.

Furthermore, the main question for a web designer who has a fixed amount of information to present on a webpage is what page density to use as that will directly affect the number of pages required by the site.

One study tried to address this question by presenting a fixed amount of information with different numbers of pages. There were a large number of low density pages, a medium number of average density pages and a low number of high density pages. Other factors such as the need to scroll the screens of information were removed from the study.

What the result of this investigation found and should be remembered by web designers at all times is that performance was significantly faster on the low number of high density pages, with the performance being worst on the high number of low density pages. Another interesting attribute of this investigation was that there was little difference between novice and experienced users, high density pages always won.

These results suggest, to a certain extent, that the best approach for web design is that lots of information should be placed on a webpage as densely as possible without risking the loss of user accuracy or satisfaction. This will also result in a lower number of web pages which a user will have to navigate through. Some people may take this to the apparent logical conclusion that everything should be placed on one page. However, to keep the web designer on his toes, other factors come into play, such as the need to scroll and how the information is presented on page, let alone the time to load individual pages.

A further study which supports high page densities which involved users searching for information on commercial websites found that the more white space, the less successfully people found information. The authors however speculated that although this aided readers who were looking for specific information, it may not be helpful to people skimming pages, who will be most successful when they can skim the most material the most quickly.

However before the web designer or web developer set out to create the ultimate web design there are other design tricks that can increase the effectiveness of a web site.  There are four items that should be remembered:

  • Abbreviations. By using abbreviations which the users will be familiar with rather than the full text the density of information that be conveyed in a limited number of words is dramatically increased.
  • Reduce unnecessary detail. Don’t get carried away with superfluous detail. Winston Churchill once apologised for writing a long letter to someone as he didn’t have time to write a concise letter. Spend time by rigorously reducing the amount of unnecessary text.
  • Familiar format and presentation. By presenting information to users in a familiar way so that they don’t have to think increases the speed and accuracy. Examples of this would be presenting dates in d/m/y format for Europe and m/d/y for the US. Other items would include postcodes (zip codes), thousands separators and telephone numbers (don’t use full international numbers if the users will be from the same locality).
  • Tabulate. If information can be presented in table form then the web design should reflect that. Tables have the advantage of allowing the use of descriptive column and row headings that exquisitely eliminate the need to keep repeating the same label to data elements. The result being the same amount of information with reduced text.

By being aware of these web design guidelines it is possible to create a web site that will allow users to effectively interact and leave a lasting good impression of your hard work.

Source by Thomas A Cash

Why UX Is Important for Your SEO Strategy Herfordshire

Gone are the days when Google used to consider content as the absolute factor to determine site ranking. Over the years, it has also started taking overall user experience into account on the basis of page load time, visual design, tone of content and call to actions.

All these factors indirectly affect your SEO, because if the user has positive experience on your site, you’ll get more traffic, shares and links, thereby leading to higher search ranking. Google has started considering the “user experience” factor of your site with behavioral data like click through rate, load time and navigation paths.

Therefore, your SEO team has to think beyond the keywords to understand what users really want. In other words, they have to work with the UX team. A proper synchronization between the SEO practices and the UX implementation is quite crucial for the ranking of your website.

If any of these two is not working well, it can lead to the declining of your website’s performance-even your website can be bloated as the un-authoritative domain. Before knowing how to combine UX and SEO, let’s learn about UX:

What is UX?

UX stands for User Experience and was coined by Don Norman in 1990’s while working at Apple Advanced Technology Group.

Put another way, user experience defines a person’s experience with your website or digital product. It is determined by various factors like usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction and marketing. For example, if your website loads quickly and has friendly navigation, it enhances user experience.

Some of these factors can be controlled by designers and developers while some are environmental or just user preference.

UX is the emotion, intuition and bonding a user feels while visiting your website. Broadly speaking, it is all about the effectiveness of a site’s design, navigation and user friendliness.

For example, a user is likely to attract towards an infographic-type layout rather than a plain text page serving the same information. Or you can learn from e-commerce sites which are well organized and contain user friendly navigation as well, in spite of their complex structure.

User experience is essential because it can create the momentum that helps your business thrive. And you should not forget that a user can decide in just a few minutes whether your site or app is worth their time.

UX is crucial for small and start-up businesses as well because the site is their first impression to users for a future traffic.

Why Should UX and SEO Work Together?

Each side has its own contribution in the progress of the website. Whereas SEO uses keywords and data to improve your site ranking, UX uses wireframes and interactive designs to impress the users. In this way, both work to get users on the website.

Should they work together? Google is more particular about your website’s user experience, thereby benefitting those websites which provide good user experience through their design, navigation, and load time. But, you need good SEO strategy to fetch users to your site to convert them to your loyal audience.

SEO and UX go hand in hand for a successful website. SEO’s data is required by UX. UX’s web design is required by SEO.

What are the Benefits of Aligning UX and SEO for Your Website?

  • Your Site is Usable and Searchable:

Any website is useful as long as you can find it. Over 90% of the entire online experience begins with a search, and if the appearance of the site is not appealing, a user will leave. So, make sure that your site is searchable and looks appealing to the user.

  • You Can Use User’s Search Data to Build Better UX Layout:

SEO teams generally focus on keyword data to know how users search and what they need. The user search data can also be utilized to know what type of design a user likes.

  • You Keep Post Launch Errors at Bay:

You must know that a broken link or an error page is not only a SEO concern; it can be a user problem. For example, those who click on a link to find the information they are seeking are not interested in checking out your error page. Therefore, both SEO and UX should resolve the issues ahead of time to enhance user experience.

How to Link SEO with UX for Your Website?

  • Create Beautiful Web Design:

Web design is the first thing a user interacts with. A silly or cluttered web design can turn them off. This is why you have to make your website design user friendly and interactive as well.

  • Check Your Load Time:

If your web pages are slow to load, chances are visitors will leave or won’t visit again. It means that there is no use of your SEO techniques if users are leaving your website in this manner. So, you have to speed up your website by optimizing images, minimizing resources, enabling browser caching, and reducing server response time.

  • SEO Should be UX Literate:

Your SEO team should be keeping up with the UX trends. Besides, they should be familiar with the basic UX principles.

  • Bring Your Schema and SERP Together:

Schema doesn’t just tell the search engine what your content is all about, but, above all, what it means. Recently, a study shows that websites with markup rank are four ranks ahead of the ones missing schema markup.

The integration of UX and SEO is crucial for your site’s progress. However, mutual understanding and communication is essential between the SEO and UX teams for a smooth implementation.

Source by Adam Coomes

Why Optimize Your Website for Search Engines Herfordshire

SEO? What is it actually?

Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a web search engine’s unpaid results-often referred to as ‘natural’, ‘organic’ or ‘earned’ results. In short, it is a process of boosting the ranking of the site in the search engine. After you are done with the designing and other technical aspects to finally showcase your site over the World Wide Web, you are still a crucial step away from getting actual visitors or probable customers to browse your website. Without visitors, your effort is rather pointless. For the success of your web page and to make the most out of it, it is necessary to promote your website over the internet, just as you expend a lot of resources to advertise your business. This is where Search Engine Optimization plays its decisive part.

Search engine optimization is a technique that encompasses anything from making the website more user-friendly to influencing the visibility of your website to seek outcomes. Search engines use complex algorithms that are extensible instructions which deliver a list of search results based on a user’s search term. SEO can be difficult to understand, but SEO professionals work their way in line with such algorithms to better the ranking on the search results and make a website more accessible which is website optimization. Some vital aspects of an SEO strategy are outlined below.

Content is king

Content is an essential part of website SEO and includes all the text and images that one can find within the website. Search engine bots are constantly crawling the web on the lookout for original and interesting content for its users. If your website is packed with relevant and contextual original content with regular updates, the chances of meeting the queries of the search engine users go up. Subsequently, your content stands a better chance of being shared and discussed amongst the users giving it higher reach and eventually ranking the website higher in the search results. Without worthy content, the beautiful designs tend to be ineffective as a web design can momentarily grasp the attention of a visitor, but only go so far as to hold the attention and encourage them to visit again. An engaging website can bring down the bounce rate considerably.

Keyword research is the key

Keywords are basically words or phrases that search engine users type into the search box to get a list of search results. It is essential to conduct a keyword research to get a list of relevant keywords for your website and strategically use them to drive in more traffic to your website. Incorporating a keyword research is the core of any SEO strategy. Making contextual and relevant use of such keywords in the website textual content and the meta description are simple instances of how keywords can be utilized for SEO.

Keyword research can also be done to find out what keywords your competitors have deployed to rake in visitors and target those keywords specifically to divert some visitors towards your own website.

Backlinks have your back

Search engines use the wide variety of inbound hyperlinks in a website as a manner of measuring its importance, like a vote of self-assurance. In general, the greater inbound hyperlinks that directs to a website, the better it appears in the search engine results. However, not all links are identical or have the same value. The trick is to discover high quality sites that link back to your website.

Source by Pete East