All About Landing Page Design Tips And Other Ways To Maximize Your Website’s Potential Herfordshire

Most business experts say that as business owners, you should know that simply having a website does not guarantee that they will have an established and reputable online presence. This may be true if they have a very unique kind of business or if there are no other competitors in the same industry or market. Although this case is also very rare, there are a lot of business owners who have gained strong presence online mainly because they have a website that works both for business advancement and the interest of the site visitors.

Most business experts say that there are other important features or elements that their website must have to make sure that this is being totally utilized and that it can help bring new and more clients or customers. And this is where firms specializing in web design come in.

These highly-specialized firms will make sure that the business website is indeed still interesting and appealing to the thousands of internet users. They will also help business owners come up with an updated or even a new website design just in case the current one is not living up to the owners’ expectations.

One of the most important factors that these experts suggest is learning how to take advantage of landing page design. Most people do not actually know about this or they may have heard of this already but they do not actually pay much attention to this factor thinking that it does not really give that much of an impact for the overall success of your website.

There are a few tips to ensure this works best for your website. One is making the information on your site easy to read. This is very essential to keep your visitors interested. Use whitespace properly and remove all distractions. Additionally, adding several different types of media that are relevant to your business is equally important as well. And lastly, do not forget to display your contact information as this is one important factor in drawing the net when your visitors are done checking your products and services.

These website design firms have an arsenal of different digital and online tools and strategies that will ensure that the business website really performs well and that they can reach out to the intended target market. They will help come up with unique and fully-functional landing page design tips and even include proven strategies to make sure that your business will fully gain the advantages of having a functional website.

Source by Mike Timothy Hawk

Web Design Services – A Must For Any Website Herfordshire

A website is a compilation of web pages that contain various kinds of information in the form of texts, images or animations. Websites today are now being used for a variety of purposes – as a personal blog, an online store, a data library or as a part of an advertising scheme. Because of their importance, professional web designing is now considered as one of the most sought after services in the market. So for those of you who are interested in web designing, here are some of the most common types of website layouts that you can follow.

Symmetrical Webpage Layout – This website layout is one of the most common types of layouts ever created. Symmetrical layouts aim to create a balance of texts and images. Proper alignment and balance are two of the most important factors that need to be considered when making a symmetrical website layout. The elements used within the site do not need to be exactly similar but they should be able to complement each other well.

Asymmetrical Webpage Layout – This type of website design is the complete opposite of the symmetrical webpage layout. An asymmetrical layout purposely arranges the webpage elements in an uneven manner. The design is highly dynamic and one-of-a-kind. Asymmetrical webpage layouts are usually very popular in modern art-related sites.

Repetitive Webpage Layout – A repetitive layout aims to draw attention to a certain element within the webpage by placing repetitive images or pictures of a certain subject (e.g. a product or a brand). Web designers however, are very careful in selecting the type of image to use as vivid and distracting pictures can make the entire page look over-crowded and disorderly.

Radiative Webpage Layout – The radiative layout adds emphasis to a certain webpage element with the use of borders and lines. Borders and lines are used to highlight certain images and turn them into the webpage’s focal point.

Dominative Webpage Layout – The purpose of a dominative website layout is to focus the viewer’s attention to a certain element in the webpage (such as an advertised product or service or a brand’s logo) by using a large or catchy image to dominate the entire page. This type of layout is very popularly used in brochure or advertising sites.

Isolative Webpage Layout – An isolative layout does not put too much highlight on images. Picture elements featured on the page are usually smaller in size. This minimalistic style allows more room for texts.

Knowing the basic steps on how to make a website will help you create designs that can reflect and complement the image of a brand, service or product best. Working closely together with your client will also ensure you of this.

Source by Elijah James

Best Website Design Ideas For A Small Business Herfordshire

For a small business, website design can make much more of a difference than most businesses expect. The right website design for your needs and your business can make all your marketing efforts pay off with an increase in your bottom line. Bad design will not give results and could even harm your marketing efforts, especially if you rely on your online presence to deliver orders and bring customers. Web design companies that specialize in designing websites for small businesses can give you a great insight into how designing your website affects customer behavior and ways to use good design principles for Improve your profitability.

A Good Small Business Website Design Company Offers Value to Your Customers

When you sit down to chat with your web designer on your website, consider how to deliver value to your clients rather than how you can tell them what you want them to know. Everything on your website from the basic layout to each item of content should be focused on providing information that your customers want to know about. This information varies from industry to industry, but almost all industries benefit from basic and non-basic basic elements and decisions.

Make it easy to find information

One of the most frustrating things for any website visitor is not able to find the information you want. A good organizational organization and help with planning but two important elements to make your website design more user-friendly are a good navigation and a search box. Well-organized menus and links help your users find what they need without frustration on a small site. On a larger site, a search box is an important tool for your visitors.

Talk to the web designer about the navigation options. Flash Web design technology opens up a lot of navigation design possibilities that move you out of the menu bar or sidebars and let you put a lot of your information directly into the design of your home page.

Anticipate the needs of your visitors

One of the biggest mistakes in many examples of small business website design is to put the business interests ahead of customers. When planning your design, think of one of your own customers. What would you like to find on your site?

At the absolute minimum, your website should include your company name, a description of the services you offer and a way to contact your business. A company specializing in designing small business websites will encourage you to think beyond the basics. Your “Contact Us” page should include several ways to contact your business – and make it easier. Including an email form on your website, for example, encourages visitors to enter their comments or questions without leaving your site, which greatly increases the chances of effective contact with the customer.

Include social integration in your website design for small businesses

Small business websites can benefit enormously from the inclusion of social media elements in their website design. Make sure visitors to your website can share your site’s information with Twitter and Facebook buttons and provide them with a place to share comments and comments with others.

The design of the website for small businesses can include much more than pages of complete information. By facilitating your visitors to find information and share it with others, you will meet their needs while increasing your results.

Source by Andrew Rice

Web Design Vs Graphic Design: What’s The Difference? Herfordshire

Web Design is a type of graphic creation which includes making illustrations, typography, and pictures simply like Graphic Design, however we make use of the World Wide Web. A website specialist or a web designer has to face a lot of restrictions on what they can do. Sites need to stack quickly and run on an effective note. We need to represent things like document measure, screen determination, alongside general speed and execution. Along these lines, Web Designers regularly utilize compacted illustrations that give up quality for speed. Not at all like Graphic Designers or the Web Designers likewise should have the capacity to transform their plans into a working web page design. This includes knowing Hyper Text Markup Language (HTML) and more often than not Cascading Style Sheets (CSS).

What do you mean by graphic design?

On the other hand, Graphic design includes making illustrations, typography, and pictures which can be used to show a thought. More often than not you will discover Graphic Design in the print business, however they are found in the field of web extends and programming also. Visual Designers make computerized illustrations, which at that point are transformed into handouts, publications, or whatever marking materials are required of them. Visual Designers do not indulge in any mind of programming. They are in charge of making designs which can later be utilized for distributed print work or other web creations.

Where does the difference lie?

The main difference between graphic as well as web design is about the medium. People in the Graphic Design field regularly have more opportunity since they are not limited by programming, determination or speed. Whereas website designs experts need to adjust great plan with speed and effectiveness for the web. There are a few experts out there that can do both of these positions as one, yet it is quite rare that they are useful since they have a tendency to have more qualities in either.

Clashes can emerge between experts in both Design world. For instance, a Graphic Design proficient may feel that a Web Design proficient’s work is at a lower quality than print work. On the other side, Web Design experts frequently get angry with Graphic Design experts since they don’t comprehend the web. It is one of those major contrasts that will dependably exist since neither side truly sees each other.

Periodically, a web venture will request a Graphic Designer yet they should have run with a Web Designer so as to make an expert and proficient site. On the off chance that website architecture gets less prohibitive then they will have the capacity to have more opportunity to make. As HTML editors turn out to be better at making productive sites, it will be less demanding for visual planners to utilize the World Wide Web to display their thought.

Source by Shabana Gandhi

Tips On How To Create Good Quality Web Design Herfordshire

Creating a top-notch website can be a daunting task. Whether you are a newbie or a pro, the process of making a stand out website can be overwhelming. You have to think about multiple things, such as the layout or color scheme that you are going to use. The information you require will also change often. Use the following advice to get the best website design possible.

Learning through practice helps you in designing your website to the best of your ability. Once you have tackled one site design aspect, move on to the next one and master that one, too. This could slow down your site-building process, but what you learn during this whole process is invaluable, and soon you will be able to create websites without blinking an eye.

If your website is for commercial purposes, you should avoid using a free web host. You don’t want advertising to draw focus away from your own products or services. It’s better to use a type of paid hosting service.

Make sure that your website is designed to be attractive and easy-to-use. If your website is not set up like this, there is not a person out there that will spend a lot of time looking at your site. Avoid frustrating your visitors by providing the information they need in a simple, straightforward manner.

Add relevant keywords to help your audience when you are designing your site. It is vital to bear in mind that your web design is not great because it is artsy, but because it persuades the visitor. You must know the people that you are creating the website for. Which keywords will your audience be using to search for this site? You should focus on five keywords that correspond to your products and use them throughout your site.

Successful websites work well with any browser, so you’ll need to do some testing of your paging using various browsers. What works in Chrome might not appear the way you want it in Firefox, Internet Explorer, or Safari. Therefore, you should check how all the pages of your website display in all the major browsers on the market, before turning your site live.

Ask someone to try out your website throughout the designing process. Each addition or change you make, needs to be double and tripled checked by multiple people. A slow-loading video may not bother you, but someone else may think otherwise. Get opinions from the outside to keep the proper perspective.

Your code is already created in development platforms, but classic text editors may be more reliable. The idea with these platforms is to design your site’s features, and then paste in their generated code. Use a text editor to reduce mistakes, and additionally help to learn the process for yourself.

You should know everything included in hosting services package. You should understand the issues relating to bandwidth, CPU usage, disk space and other aspects. Be as informed as possible about the service you are receiving.

Signing up for an online newsletter about web design is a great way to receive a periodic reminder to stay on top of new trends and revive your desire to learn as much as possible. Both pros and novices can benefit from reading good newsletters.

Much sure you allocate a little time each day for your website development. You will have to dedicate a couple of hours during the day so you can get work done, instead of trying to accomplish little bits and pieces at a time. When you put the effort into doing this, your hard work will pay off as your site is built. In addition, working for longer periods of time makes the retention of what you are learning and doing much easier.

After reading this advice, it should be easy for you to start your website. Put together a budget, find mentors and start designing your website. When you take these steps, and apply the tips from above, you can easily create a website that is inexpensively done and meets your business needs, so get started right away!

Source by Daryl Farahi

How Good Web Design Can Help Increase Your Conversion Rate Herfordshire

People have a misconception about the importance and role-played by design of a website. Many individuals consider design only as the visual effect of a site. However, your site ought to be more than just an advanced digital brochure. You can accomplish different business objectives by using the web design as a perfect tool.

Especially for small businesses, website architecture ought to work towards expanding the leads you get. High quality website design can help you to expand the conversion rate and content engagement, channelling leads towards sales.

1. Style, Perception And First Impressions

Style and design is lifeline of your website, and first impressions are important in the web world. You have hardly any time to make this initial impression before a visitor goes out. Powerful visuals, attractive photography and a perfect overall format all help to engage the first time visitor of your website.

Great styles are the initial phase in forming how visitors view your business. For instance, a spotless and modern design showcases that your business is also present and professional. A classic layout of the website can mean that you mean business and your company has strong foundations. A robust design can display the power of your business and how well it can manage challenging jobs. At last, you need your sites to be an impression of your business’ best values and qualities.

2. Navigation On The Website

Clean, perfect and logical navigation is essential in expanding the usability of the website. User-friendliness is all about how rapidly and effectively a visitor can info data on your site and finish activities, for example, converting on a call to action. A user-friendly and flawless navigation with fewer choices and a powerful search option helps to clear ways for a visitor to take. Setting a clean navigation isn’t easy and it requires services of a qualified and skilled web designer.

3. Typography And Readability On The Website

Having readable, clear and balanced contrast typography with a sensible chain of info will make it a lot easier for the visitors to read the content on your business or e-commerce website. Or, you can highlight or summarise the important points, as the visitors are mostly looking for specific info and won’t be reading large patches of content. Hire an experienced Web Designer, who can deliver some excellent results for you.

By having headings and subheads, you can help the visitor to easily get the info they’re looking for. Remember, consistency is important. Usability and readability can be increased by sticking to one or two fonts all over the website.

4. Opportunities Of Conversion

Conversion paths are the foundation to generating leads from your site and they have to pull together every aspect of good web design to achieve that. A conversion path is the voyage a visitor takes to change into a lead eventually. You need to have clear paths on your website, while keeping in mind the needs of the visitors.

Source by Michael Clark

How to Get Your Mobile Marketing Campaign in Order Herfordshire

When was the last time you used only your desktop computer to shop for products and services online? If you’re like most people, it was before the emergence of mobile devices like smartphones and tablets. Even grandparents have grown accustomed to using their smartphones for calls, texting, shopping and interacting with family and friends on social media. If they’re doing it, you can count on just about everyone else in the world is doing it as well. If you’re serious about reaching your target audience, then mobile marketing is an absolute must. One way of doing this is using local SEO methods to help consumers find your company.

There are a ton of ways you can cater your marketing campaigns to mobile users. A great place to start is with your website.

Mobile-Friendly Design

Hopefully, you’ve already updated your site with a mobile-friendly design, which means that it’s responsive and has dynamic-serving to ensure site speed. A responsive web design is the most effective way to cater to internet users, no matter what device they’re using. It will also help boost your site rankings in search engines, which place heavy emphasis on mobile-friendliness. You can learn more about this from some of the best local SEO companies in the area.

Page Speed is Everything

Besides appeasing the Google gods, having a fast website will also keep your visitors happy. This means a lower bounce rate. Numbers show that 40 percent of internet surfers bounce from a site when it takes longer than three seconds to load.

You can find out how your pages are doing by using tools like PageSpeed Insights. It will check for mobile and desktop load times, and it will outline which features and elements are an issue. Another tool to consider is called GTmetrix.

To learn more about any speed concerns you come across, you should check out your AMP (Accelerated Mobile Pages) data. You can have AMPs used in your web design to help boost up the speed of your pages for mobile devices. This is nothing more than a stripped down version of HTML, allowing the pages to run more quickly and smoothly. Stats show AMPs tend to load 15 to 85 percent faster.

Claim Your Business… Everywhere

There are business listings just about everywhere on the web, including Yelp, Yellow Pages, Bing Places, Foursquare and CityGrid. If your business is listed in these local directories, then claim them as your own and fill in all the current, up-to-date information. Why is this important? Because people really do use these sites to find products and services locally (using mobile devices). And don’t forget about Apple Maps, which is used by iPhone users.

Keep Watch of Google Analytics

Here, you can find out information about your mobile stats, which you can review by time, day and device. See how people are accessing your site and how long they’re spending on it. Which pages are performing better than others? If you have a blog, this can help you determine which type of content you should continue pushing out to attract more mobile users.

Publish Content that’s Mobile-Friendly

Speaking of content, you need to make sure to create it so that it’s mobile-friendly. This means making it scannable using bullet points, short and concise paragraphs and implementing links and share buttons. Your meta data should also be short and to the point. Keep in mind the schedules of users when you publish – for instance, publish shorter content during the morning and afternoon, when they are most likely commuting to school or work, and the longer pieces in the evening and on weekends.

Consider Using Google My Business

Being found in the search engines is the key to obtaining long-term incoming traffic. If people can’t search for your business and actually find it, then there’s a lot of work that needs to be done. Local Search Engine Optimization is key for helping users find companies like yours. This can be done using Google My Business, which allows you to fill in all of your business details, such as contact info, address and hours of operation. This is then displayed on Google Maps and Search. You can edit your information from one platform, as well as add photos and reply to comments and reviews. This is something that can help you with the management your online reputation.

Appealing to the mobile market is key for boosting your site traffic and ranking. Use the above tips to enhance your mobile marketing campaign today!

Source by Hugh Benjamin

Web Designing Trends to Empower Your PrestaShop Store Herfordshire

PrestaShop is undoubtedly one of the most powerful eCommerce platforms. With its high-end features and flexible, lightweight nature, they are the ideal platform to build beautiful websites that are capable of garnering more traffic and increased conversion.

If you want to extract the maximum potential from your PrestaShop platform, you need a website that reflects the modern designing trends.

Here is how you can enhance your user experience with these web designing trends.

1. Material Design

Google developed Material Design for its Android Apps back in 2014. This designing philosophy has been the most influential among designers. As of today, material design principle has extended to more than just mobile apps.

The kind of experience it offers and the way users can interact with the design is exceptional. With its three-dimensional elements, layering and making every element alive, you can make your PrestaShop store stand out from the rest with material design.

2. Mobile design

Gone are the days when you make your website design responsive for mobile. Designers now think of websites as a mobile design first and then make it responsive for the web.

This huge change comes from the increasing mobile visitors. Designers are working towards bringing what’s best for the mobile users and present it attractively in both small devices and desktops.

Hamburger menu, large images, prominent buttons and icons and using the full width of the screen are some elements designers can bring into their PrestaShop website.

3. Bright Colors

Say hello to a whole lot of bright colors popping up on websites as this year; it’s all about bold hues making a statement.

When a brand is associated with bright colors, they tend to leave an imprint in the minds of the customers. (Case in point: The fiery red popular brand) Play with bold colors to hold your users’ attention. Also, do understand your audience and the kind of colors they prefer.

4. Long scrolling and Lazy Load

It is such an inconvenience to click a new/next page for information, especially if you are a mobile user. That’s why the long scroll is the best way to go. Also, with lazy load, the content is displayed only when the user scrolls down.

These two factors make a great impact on page loading and performance factors.

5. Animation and Cinemagraphs

If you are an eCommerce owner, you know you’ve got only mere seconds to impress your users. The right way to do this is by including animations and cinemagraphs in your PrestaShop web design. Cinemagraphs are images with little variations in the form of a GIF or video.

Give your PrestaShop store an impressive look with these elements. These videos or GIFs can appear in the header, home page banner, background and 360 degree product images.

6. Custom Drawn Illustration

Gone are the days when designers choose stock images for their PrestaShop websites. Hand-drawn or custom illustration has become a rage. They showcase the brand’s innovativeness and creativity. It also gives a custom-feel to the website and makes it stand apart from the rest of the similar websites.

Illustration can be used for icons, logos, home banners and background.

7. Typography

Large font styles continue to excel in attracting users’ attention. Display your content in the best way by using bold, large typography on your PrestaShop store. You can also mix-it-up with different font styles to break the monotony.

Closing Up

Your PrestaShop store can have its maximum impact when it continues to excel on the visual appeal. Though it can be tough to implement all of these web designing trends for your PrestaShop website, make the most of them and improve your user experience.

What do you think of these web designing trends? Do you have your favorite? Share your thoughts in the comments below.

Source by Bala Murali

Most Preferable Web Design for Small Businesses Herfordshire

Introduction:

A static web design contains Web pages with fixed content which is delivered to the user exactly as stored. Every page is coded in HTML language and exhibits the same information to every visitor. Since web development contain fixed pages, the content of each page does not change unless it is manually updated by the webmaster. Static web pages are appropriate for the contents that never or hardly need an update.

How A Static web design Can help Your Small Business?

The static web design is a simple website design that is economical and beneficial for the small enterprises or individuals to expand their business through web. A web development allows you to have an online presence and present information to customers or potential new customers while being easy to update and maintain. It presents pre-defined and static information to the user. This may comprise of such things like information about the company, products details and services that the organisation offer and will utilize images, text and interactive menus and navigation. Similar to a sales brochure, the static web development will provide the same type of information and level of detail consistently to all users. Static website is very useful for expanding market of company with its information and appearance on Internet.

Static web design is ideal for individuals, businesses or companies that have a message that change gradually. In static website users can quickly and easily place contents and images without having much experience. Flexibility is the major advantage of a web design in which every page can be different if preferred, to match the layout to different content, and the designer is free to include any special effects based on customer requirement for a unique way on different pages.

Benefits Of Static Web Design:

1. A static web design is typically built with approximately 5 pages, so there is plenty of information that can be conveyed to visitors.

2. Your business is provided with a valuable online presence and domain name.

3. web development are affordable to develop and build. Hence they are often used by small businesses and start-ups.

4. Static web development is easy to maintain. It is cost effective and less time consuming to maintain.

5. Static websites are easily crawled upon by the search engine spiders and so they attract potential new customers.

6. Quick to download images, brochures even with lower bandwidths

7. Browser compatibility and easy navigation, and can make required changes in the web design layout depending upon the need.

8. Perfect for smaller businesses as it do not need any administrative system.

9. User-friendly for updating the website with little HTML knowledge

10. No maintenance cost is involved

Conclusion:

Having an online presence by developing and maintaining a website can be the most cost effective investment in capturing target market, resulting in the development for any business. Being deliberated to be the true model of innovative marketing, web designs have the ability to link between the potential customers and your business market. The advantages of a Static web development for small business website are infinite, adding up importance for your customers and developing inner functions that will facilitates your company to handle time more efficiently.

Source by Anand Jayam

The Difference Between Traditional Design and Digital Design Herfordshire

A common question asked by many – what is the difference between traditional design and digital design? Branding and design experts offer their explanation on the matter:

In the strict sense, traditional design refers to print based creative. Graphic design initially revolved around print advertising and editorial. Designers where charged with hand crafting all work before sending to print companies who would re-create the work on plates ready to be printed. The advent of the personalised computer changed everything as design packages were created, allowing designers to form pieces on screen and send artwork digitally.

Everything really changed when the internet was born, giving way to a completely new arena for design and advertising. Digital design came in to play for the first time, as the web designers started getting to grips with the new media. Since then, the possibilities within digital design have blossomed and enlarged beyond comparison. Digital design not only covers web design, which in itself is hugely varied, but many other forms of marketing such as email campaigns, viral advertising, flash animations, games, banners and social media marketing.

The essential difference lies in the way design is viewed. Traditional design is purely tangible, where a piece can be held in your hand and viewed as such. Digital design is purely screen based. However, the screens can be anything from a small laptop to a huge billboard in Time Square. Thus the possibilities of what can be achieved are vast and ever changing as technology advances. iPads and iPhones have created a completely new market where digital design can be viewed in the palm of your hand. Modern digital design agencies are continually being valued as highly as the top advertising agencies in today’s climate. The ability to reach people via digital mediums vastly exceeds traditional methods. The spread of social media means that well crafted messages have the potential to reach over 500 million people.

This potential explains the cooperation between digital and brand design agencies. Key figures within the branding arena have recognised the importance of keeping their identity clear and their identity cohesive across digital mediums.

In conclusion, there is room for both forms of design. Traditional design media adds prestige to the message and can utilise textures, weights of papers and different finishes such as foiling, varnishes and embossing. Digital design is accessible to all and can take advantage of animation, functionality and interactivity.

Source by Mischa Weston-Green