What Is The Difference Between a Mobile Enhanced and a Mobile Friendly Website? Herfordshire

Back in February 2015 when Google first announced that their now famous ranking algorithm “mobilegeddon” would be rolled out on in April that same year there was a crazy scramble by website owners to bring code up to date and make sure their websites functioned correctly on multiple devices including mobile phones and tablets so as to avoid any Google penalties.

Now around 18 months on we look at how web design and development has transformed because of the increased smart phone and tablet use and what you should to expect from your mobile compliant website.

Responsive web design (RWD) is now industry standard and there should be no need to ask your designer whether your website will be mobile/tablet friendly or not and whilst there may still be a handle of unscrupulous amateur design agencies adding on extra money for the ‘privilege’ of having a responsive site most genuine designers simply see it as the way websites are designed nowadays.

There is however a very big difference between mobile friendly and mobile enhanced just like there is a big difference between having just a website and having a website that is search optimised and user friendly.

Many agencies will simply throw content into a responsive framework just to pass Google’s mobile friendly test and keep the client happy. I’ll be honest, I’ve seen some truly terrible so-called mobile friendly websites in the past 18 months, every one able to pass Google’s mobile friendly test yet doing little to enhanced a mobile users experience or bring in new business for the website owner.

A lot of the problem is with the high number of unskilled web design agencies using outdated frag and drop site building software or third party templates and simply not having the required coding skills to re-arrange and enhance the content for mobile users.

What works and looks good on a desktop will not necessarily work well and look good on a mobile phone due to the size and orientation of the screen. A good designer will view your new site on various devices and take into account your niche or type of business and will use the site as if they are a client or customer.

Do you want a client or customer to be able to call you simply by clicking a button? Then a clickable ‘call now’ button should be visible without scrolling as should your logo, business name and navigation menu. Is your text readable on a mobile? Having different font sizes and spacing on a mobile gives a much neater site and better user experience. Simple adjustments for the mobile phone user can make a big difference.

Source by Paul D Dexter

Does Your Site Present These Web Design Mistakes? Herfordshire

Being Social Media Unfriendly

If your website has no social sharing buttons on its pages or blog, it is obvious why your website does not draw a lot of traffic and experience any conversions. The design of your website has to be social media friendly. This means you have to make sure that it is easy for visitors to share your content with social media friends and followers. You can also bring social media experiences to your site in a variety of ways. This could help enhance interaction and engagement of your site and, in turn, draw in more web traffic, as well as improve conversions.

Not having a Responsive Web Design

Nowadays, if you want to design a website, it should look good not only on desktops and laptops, but also on smart phones and tablets. This is since most of the people visit websites using their mobile devices. When a website does not give a satisfying user experience when using mobile devices, it will not succeed. So, make sure to opt for a responsive web design that assures a reliable, solid and most effective presence on mobile devices for your website.

Boring Typography

Those who visit your site search for the best things about your site. To make sure you give in to their expectations, use the appropriate typography. For typography to be ideal, it has to be legible, unique, give emphasis to your overall website styling with the right size and spacing. When you use regular typography, you may not be making a big mistake, but it could make your website look very ordinary, just like other sites. This could have a negative effect on conversions. In contrast, when your web typography is well-thought of, and has a new and unique style, this will enhance your site’s visual appeal.

Difficult Navigation

Website users want to have a fast and easy way to go from point A to point B. Therefore, the navigation on your site should be simple to use, easy to follow, and come with a hierarchical arrangement. In a lot of cases, poor navigation is just like a party spoiler. Navigation should be able to let people find their way across your website, find the information they need, and come up with an informed decision. If they would find it difficult, it is less likely for your website to experience high conversions.

Irrelevant Images

You should choose images that are relevant and pixel perfect for your website. In general, people assume that majority of web designers get this right, but this is not so. There are designers that do not exert any effort to choose the appropriate images for their site, which is a huge mistake. Images may lead a website to succeed or fail, and using mediocre images that are not relevant to the purpose of the website do not work well with visitors, and serves as an obstacle to conversions.

Source by Karina Popa

ExpressionEngine Development – The Best In Class Web Development For All Enterprises Herfordshire

ExpressionEngine is a content management system that eases the web design & development with its powerful features. It acts as the first choice of developers and is highly suitable for fulfilling the client’s requirements. This is booming with the demand of robust and powerful websites. This is more than a blogging application and it empowers even the large-scale websites. From the point of secured web development, it stands at the top and the third-party security features are also supported by it, for example, Captcha verifications, email verification, approval of content and many more.

This CMS is multipurpose and used for developing websites based on different categories. The websites of professional services such as Engineering, Architects, Layers, etc. are also developed with ease by using this powerful content management system. This special functionality has boosted ExpressionEngine development across the world. A wide range of experts have recommended it for developing creative websites in minimum time and cost. The major advantage of choosing this CMS for the web design & development is that it not only delivers pixel-perfect websites, but also ensures a control panel that is quite easy to use.

More reasons to go for ExpressionEngine

There are several reasons behind the popularity of this CMS among the web developers and users. Some crucial ones among them you will see in this post. Let’s have a glimpse on them:-

  • It is quite easy to understand and code. Even if you are not from a technical background, then also you can jump into this superb content management system as a huge learning curve is not required.
  • The features like flexible, robust and highly customized back-end have made it a perfect asset for developing websites.
  • It is appreciated by the developers for its advanced security level. It supports secure sockets layer and plugins that ensure user security and maintains login history. It helps to manage users’ activities and profile through multiple administrators.
  • It guarantees user-friendly websites that help to manage the content in an easy manner. It has a control panel with robust features like admin logs, data export, website membership, etc. that provides a friendly environment to the users.
  • It is enriched with plugins and extensions that are available free as well as some of them are paid for download. You can download plugins for personal blog site.
  • Strong support is also an important feature of this CMS. It has a dedicated technical team, which is ready to assist you in every major & minor technical issue.
  • It supports multiple databases, scripting & markup languages like CSS, JavaScript and HTML.

Conclusion

ExpressionEngine development is a solution for complex web development that simplifies this task. The availability of several inbuilt features make it a leading content management system. In this post, you have seen several features and the benefits of using this framework for developing appealing websites.

Source by Jason Larue

Looking for Local SEO Services – Tips for Making the Right Choice Herfordshire

It is perfectly natural for you to want to work with service providers who are in the same area as you, even if the work is done exclusively over the internet. It is perfectly possible for you to find good quality local SEO services, irrespective of your area of residence. The usual problem is that you can choose from many companies, so you really need to know how to evaluate each one.

The main thing to look for in local SEO services is high quality. But how do you know that the experts can do a good job? The best way to check is to type “(name of your area of residence) SEO” in the search bar of a search engine and check out the results. The companies that appear on top have done well in promoting their websites, so they are highly likely to do the same for you. In addition, you should try searching for the products and services that you offer in the city and the state or nationally. Then you can readily take a look at the websites of your competitors and find out who is responsible for their search engine optimization.

It is essential for you to consider the range of services offered by the different local SEO companies as well as their quality. It is best for the company you pick to provide the main link building and keyword content optimization. However, it should also exploit various search engine marketing techniques, such as social book marking, article and video marketing and social network marketing. A reputable firm should be able to provide a wider range of internet marketing solutions, such as web hosting, web design and web development.

Once you have picked a number of reputable firms, you can readily narrow down your options by considering the pricing. It should be pointed out the competition is usually significantly large. There are hundreds of companies providing search engine optimization in large cities, such as Denver, as well as in smaller ones, such as Colorado Springs, for instance. As the competition is great, the prices become more competitive as well. You can readily find a basic package for as low as $600 or $500 a month from a reputable local company in any medium sized to large city.

One way to reduce your long run costs for search engine optimization is to hire a local SEO company that offers training for employees provided by their professional experts. This is a really cost effective option and will certainly increase productivity and reduce expenses in the long run. In general, search engine optimization is an ongoing process. In this respect, investing in staff SEO training is extremely beneficial. Not all firms offer this type of service, so it is essential for you to do some more extensive research.

Overall, it is up to you to decide on the right local SEO services for you. Just make sure the firm’s office is in close proximity to yours, so that you can have an easier and more effective communication.

Source by Humayun Altaf

3 Essential Elements of a Successful Ecommerce Website Herfordshire

The world of ecommerce is a highly competitive place, so you must include all the right components in your ecommerce website in order to make sure your online store stands out from the crowd of thousands of others in your niche. You need to show that you are unique and that your brand is the right answer to your target customers’ questions, that is, show them that you can offer the best solution to their customer pain points.

How can you really achieve that goal? It all starts with your web design, of course, as it is the first element that your website visitors will notice, and there are many other elements that are just as important, such as intuitive navigation, good product descriptions, and a clear return policy, to name just a few.

However, there are some elements that are really crucial for the success of your ecommerce website, so read on to check them out.

Seamless Mobile Experience

When it comes to online shoppers, there are more mobile users than desktop users, so it is only logical that you think about providing a seamless mobile experience on your ecommerce website. Therefore, you need to make sure your website is mobile-friendly so that you can provide your every single visitor with an exceptional experience when they come to check out what you have to offer, no matter what device they are using.

A mobile first strategy is a must nowadays for every website owner, but when it comes to ecommerce websites, its importance really cannot be stressed enough. Optimizing your website for mobile devices is definitely not something you should ever overlook, mainly because of your customer satisfaction, but also because Google will love it and, thus, it will significantly increase your SEO ranking. Needless to say, your online visibility and traffic will be increased and you will be able to attract many more customers.

High-Quality Product Images

Apart from providing detailed product descriptions, you need to provide high-quality images of your products, so that your potential customers can clearly see what you have on offer. You need to grab their attention and make them want to make a purchase, so make your every product image count.

When you make your product images, the key element to pay attention to is lighting, because your products must be presented at their best and they must be actually visible. You should have a gallery of product images in order to be able to show each and every product feature. Also, make sure your potential customers can see larger versions of your product images, which you can achieve by adding either a zoom function or a lightbox.

Another great thing to consider is to provide images where your products are being used so that your potential customers can have an insight into the real experience, as they can easily relate to your products that way and make their purchasing decisions quicker.

Optimized Checkout Process

If you don’t provide an easy checkout process in your ecommerce store, you risk losing a lot of customers, not to mention a lot of revenue. Your cart abandonment rates would increase and your conversions would be much lower, so optimizing your checkout process is one of the keys to your success.

You need to remove all the friction and make it easy for your prospective buyers to complete their purchases and actually come back again to do business with you. Provide them with clear directions, as you will help them get exactly what they need in no time and, thus, improve their experience with your brand. When you do that, your conversion rate will increase and you will witness a peak in your sales and ROI.

Improving user experience on your ecommerce website greatly depends on your checkout page, so make sure you show your prospects that they can trust you and that you provide them with great security. This means that you must assure them that their personal information will never be stolen or misused and you can actually keep your promise by finding a reputable credit card processing company for receiving payments. In order to do so, check out the reviews of the best credit card processing companies, as that way you will make the best decision.

As already mentioned, there are quite a lot more elements you should consider in order to turn your ecommerce website into a truly successful one, but these certainly bear the greatest significance and they will give you a great head start, so make sure you apply these tips as soon as possible.

Source by Sanghvi Urmil

How Professional Web Design Can Help Businesses Today Herfordshire

Everything about your website is determined by your website design. Web design is a process of conceptualizing, planning as well as building a collection of electronic files that will determine the text styles, structure, colors, images, graphics, and use of interactive features that will deliver pages to your site visitors. With professional help, you can make your business appear very credible online.

If you are ready to build a website, you actually have several options. The highly recommended route is hiring a professional website design expert to create as well as build a unique site for your business.

Why Online Businesses Must Get Professional Help

Customer Satisfaction – Professionals will know what to do in order to meet the needs of your site visitors. They will make it easy to understand and navigate.

Attract search engines – Regardless of how appealing your site design looks, it won’t actually show up on the search engine results when t is not coded in a way that the search engines read. Professionals will help you with this.

Technical glitches can be avoided – It does not take much to turn a client away. Broken links, lengthy loading times and dropped images are just among the issues that can be remedied by a professional service.

Common Mistakes To Avoid

Here are some universal rules of professional web design that online businesses today must follow.

Too Flashy – Customers go to your site to find relevant pieces of information regarding the products as well as the services that will interest them. You need to use flash very wisely.

Too Difficult – Bear in mind that a clean and easy-to-understand navigation panel is the best resource of every user. If you hide your navigation in fancy flash animation or in images, your clients will definitely be lost and won’t be interested anymore.

Overdone – Cluttered website design will overwhelm your visitors. Also, it can make your business appear unprofessional. On the other hand, a disorganized one will reflect poorly on the very business it must promote but a professional design will speak volumes regarding your great attention to detail.

Strains the eye – You need to keep your site very simple as this can save you and your clients form headaches. Use only tried-and-tested font style. It must be readable. Another area of concern is the background. If you choose to make use of patterned backgrounds or perhaps place colored type against a black background, your visitors may leave your site and look for another one. Of course, you do not want this to happen.

Source by Marcus L Jimenez

Don’ts of Website Design Herfordshire

The trick with good web design is that it is that the website must be user-friendly. It must be welcoming. Visitors should immediately want to stay and look around. What visitors expect to find on a website is well documented; the ‘do’s’ are well-known: – here are some of the ‘don’ts’ of website design.

First of all your website must be distinctive. It must be original and clearly display your business niche. There are now many companies that produce do-it-yourself website templates. These offer an easy and quick way to get a website up and running in double quick time These are fine for people wanting to publish their business details locally or produce ‘social’ websites of one kind or another but not appropriate for serious businesses. These websites will usually have the company logo and a link in the corner of the page. If you are promoting a serious internet business online you do not want to have such links on your webpages it gives a totally wrong message to your visitors to know that you use cheap, or even free, hosting for your company’s website.

The other downside is that there will be very few design options, so your website will look like lots of other websites. As I said above, your website must be as distinctive as you can make it. That isn’t to say that it must be an over-the-top design, but visitors should leave with an image of your homepage in their mind’s eye.

A second important bit of advice: – don’t confuse your visitor. We have all encountered websites where trying to navigate to where we want to be can be a nightmare. It can be a bit like those irritating automatic phone answering services where we are given a list of options to choose from requiring us to press a particular number on the phone keypad. This then takes us to another list of options; – and then another; – and so on ad nauseam. This is clearly one of the ‘don’ts’ of website design. Nothing will drive visitors away quicker than having a website that treats them that way.

Keep your website to the point. Set up a separate website or, at the very least, a separate webpage for each different niche. Never try to deal with both on the same page. You will effectively be offering your visitor a fork in the road with no clear signpost as to which direction to go. It is at this point many will give up and go elsewhere.

Thirdly, don’t overload your webpages with graphics. The words are what will sell your products and draw people to your opt-in list, not pretty pictures. Webpages which are splattered with graphics will not only detract from the message but will also make a webpage slow to load, – another good way to drive people elsewhere. This is a fairly common error when building websites.

Finally, keep your message clear. Use words which emphasise the benefits and value of any products or service you are offering. Don’t concentrate on features and peripheral issues as your visitors will not be particularly interested. Put yourself in their shoes and ask yourself: “what do they want from me?” Approaching your web development from your own standpoint will often not give your visitors what they are looking for.

When designing your webpages remember these don’ts of website design. It is so easy to drive visitors away taking their business with them.

Source by Rob J Hinchliffe

Web Page Designs – Choose The Best Layout Herfordshire

It takes a lot of hard work to attract lots of traffic to your website. But if you plan on launching a solid marketing campaign either on your own or with the help of an online agency, you should take a good look at your website design first or at least think about your plans regarding your web design if you haven’t developed your site yet. Think about hundreds or thousands of people heading to your site as a result of your marketing efforts but end up being disappointed with the bland design. A unique web page design creates that wow factor but you might feel hopeless in coming up with such a design even if you know a thing or two on how to make a website. Good design takes a lot of thought and more importantly, plenty of inspiration.

The good news is that finding a source of inspiration isn’t very difficult because there are plenty of impressive-looking websites on the Internet. A good start would be to look for a reputable web design service and check the portfolio. You should be able to access various links pointing to a number of sites that the company designed. Some web design companies may already have a fancy design for their homepage to convince potential clients in hiring the service.

Some blog sites also like to share links to interesting website designs so try to look for these blogs and subscribe to them and you might encounter a design style that can fit your website content. If you are lucky, you might find a template or Adobe Flash template that you can use as a starting point for implementing the cool design to your site.

Remember that a good and unique web page design isn’t just about the visuals. Some of the nicely designed sites are backed up with some complex codes and scripts that drive the animations, transitions and other neat elements. This means that you can further improve the design of your website just by looking for these scripts. Try adding various scripts to your site and the overall site experience can be unique even if you decide to use a template that doesn’t stand out. Remember, eye-catching webpage designs do not always have to be highly artistic. Some designs can be very minimal but highly functional.

It is totally okay to make a website out of inspiration of another website as long as you do not blatantly copy the whole design. It is even better if you look for multiple websites and bookmark each of them so you can take the greatest elements of these sites to create something far more unique. Just make sure that your planned design fits your site’s theme well and you should be fine.

Source by Elijah James

5 Basic Parameters That You Should Look For In A Website Development Company Herfordshire

A website is a vital marketing tool which has become necessary for every business owner today. With the growing trend of website development, several web development companies have been launched so as to provide high-quality services. Business owners have a wide range to make a choice from because of the presence of a big number of service providers in the market. When it comes to finding the right and suitable firm for the development of your business website, you need to focus on plenty of things. In this post, I have made a great effort to cover 5 basic parameters that you should look forward to in a Website Development Company and these include:

Portfolio: An experienced and knowledgeable web design company will have an exuberant portfolio, which is worth showcasing to a potential customer or client. A company that is experienced in managing various types of the project successfully can be the best route to your final end.

Web Designs Sample: Going through sample designs provided by a web development firm can help you in making an opinion, an outlook and an impression about the service quality. So, asking the service provider about the samples can be of great help for you.

Understands Your Business: Remember, a good sense of business understanding proves to be a vital factor. A web development firm needs to understand your business so as to suggest the best website design and User Interface. An attractive design appeals directly to your future clients and sets up a mental bond. Ensure that the development company executes the right method for the development of your website.

Cost Effectiveness: Keep in mind that a great quality web design is a long-term investment and cost you some more money in the initial stages compared to an average one. A professional service provider will always advise you on a dynamic design, bearing in mind the future aspect of your business.

Reference Of Clients: Business requirements vary from entity to entity but talking to previous clients will provide you the idea about work quality of the service provider. You need to ask relevant questions to them in order to analyze the kind of experience they had while working with them. Some relevant questions that you should ask are how was their experience with the firm? Was the web development process easily carried out? Was the project completed on time? How were the support and guidance? Was transparency maintained at every stage of the process?

These fundamental parameters mentioned above are important to consider while choosing a professional web development company that suits best for your business needs and your budget.

Source by Satish Chandra

How to Create Your Own Product 1 – Research and Outline Herfordshire

MODULE 1

CHAPTER 11

HOW TO CREATE YOUR OWN PRODUCT 1

– RESEARCH AND OUTLINE

1.0 INTRODUCTION

2.0 OBJECTIVES

3.0 MAIN CONTENT

3.1 Start with Information Product

3.2 The pros

  • The Leverages
  • Global Marketplace
  • Deploying the Power of Global Alliances
  • Better Kitted for Success on a Global Dimension
  • You Become a Highly Marketable Expert
  • Robust Resources for Premium Sales
  • Residual Income Extraordinaire
  • High Returns on Investment

3.3 The Cons

3.3.1 The Learning Curve

3.4 A Blissful Start

3.5 Remember, ‘Everything is a Remix’

3.6.0 How to Decide on the Kind of Product That You Want to Create

3.6.1 Meet Specific Need

  • Conduct a Survey of Your Audience
  • Scour the Internet for Blog Comments and Forums on Your Niche Market
  • Read Between the Lines
  • Showcase Your Expertise

3.7.0 Start with Your Most Convenient Method

  • Audio
  • eBook
  • Video

3.8 Product Forms

3.9.0 The Process

3.9.1 Do your market research

3.9.2 Sourcing for Marketable Information

  • Private resale rights
  • Interview experts
  • Compile popular questions and give answers
  • Permissible thefts
  • Record other people seminar and reuse
  • Set up webinars and teleseminars
  • Screen capture your skills using your computer
  • Adapt a successful eBook into another language

3.10.0 The Act and the Art of Creating Your Own Product

3.10.1 Write out your product outline

  • Write the eBook in Full
  • Turn it into PDF
  • Make Your eBook Beautiful

3.11 Write the Email Swipes

3.12 Create and Set up the Sales letter

4.0 CONCLUSION

5.0 SUMMARY

6.0 ASSIGNMENT

1.0 INTRODUCTION

Creating your own product for sale to your market is by far, a better idea, but it has some pros and cons.

2.0 OBJECTIVES

  • To give details procedures involve in creating an information products
  • To provide resourceful links to make this possible
  • To encourage learners to use this ecourse to plan and create their first information product

3.0 MAIN COURSE

When you are about to start an Internet Marketing business, two things will readily come to your mind.

The two things are:

  • are you going to sell your own products, and render services directly from your own self hosted website
  • or sell someone else product and services?

In other words, what are you going to sell to your customers?

3.1 Start with Information Product

Let me assume that your answer is that you want to sell your own information products. You may not want to start with a service like web hosting or website design service as you may not be a Technical person (AKA a Techie).

Hopefully, you will get to that point someday, if that is what you want. But for now it is a good flay of wisdom to offer an information product for obvious reasons – it is an easier, faster and highly profitable approach to online business.

Creating your own product for sale to your market is by far, a better idea, but it has some pros and cons:

3.2.0 The pros

  • The Leverages

Internet offers the greatest leverages now for any business than had ever existed in Industrial History till date.

If you have not done so before now, please hurry, find and read the book ‘Retire Young, Retire Rich’ by Robert Kiyosaki, and you will understand the above statement more.

This simply means more leverages, more profits at shorter period for your business.

  • Global Marketplace

Having even one digital product to sell to the whole world is abundantly more than enough to pull you out of the woods – i.e. if you know what to do.

Infact, it is knowing the process that really matter in this business, and that is what you should pay rapt attention to learn in these your formative years in this business.

After that, the rest is history, and it is you that is going to create or rather, recreate that your life history.

  • Deploying the Power of Global Alliances

By way of Affiliates who offer their lists and expertise to serve you in marketing your product(s) for free.

  • Better Kitted for Success on a Global Dimension

Talking about the skills and experience you gain in the process, you are among the best, on a global scale, not just a local champion and not just for a while but for expended period of any foreseeable future. Can you beat that?

  • You Become a Highly Marketable Expert

You can now build more and more products faster after the initial experience. Your can do this for yourself and others if you wish to.

  • Robust Resources for Premium Sales

Your initial product can easily be turn into other forms for sales at higher prices – Audio, eBook, Membership site, etc.

  • Residual Income Extraordinaire

You just create it once and sell over and over again, with few and rare revisions when necessary to keep up with technological development in the marketplace.

  • High returns on investment

Such that is never heard of in any other industry. Most of the time, when done, correctly, it usually brings in on a consistent basis, over 100% returns on investment (ROI).

There are so many other advantages to be enjoyed by a digital product owner, but let us just break here so that we can focus on other related issues.

3.3.0 The cons

3.3.1 The Learning Curve

This will cost you a bit more in terms of time and money.

But, it is doable.

3.4 A Blissful Start

If you are a professional or you have a high in demand skill set, you can easily start by selling some useful advice on that online.

For instance, you may be a Tailor, Seamstress, Organist, Teacher, Nurse, Doctor, Engineer, Accountant, etc. Do market research on the aspects of your profession that people are searching for more information with the tools that we discussed in chapters 2 and 3 of this ecourse.

Use those results of your market research to build your own product as we shall discuss in this and subsequent chapter.

A teacher may for instance decide to own a website and teach the whole instead of just his classroom members. Look in the direction of any of the following courses which are already in high demand globally:

beauty tips,

language lessons – French, German, Russian, Chinese and even English.

Remember, our world has become a global village, there is therefore a very high demand for these lessons worldwide.

A Nurse can teach Health with special bias on Natural Remedies. Most ailments that have become anathema in Western (Orthodox) medicine have been resolved with the help of these natural remedies. Thus, information on natural cures for cancer, diabetes, arthritis, etc. are selling like hot cake online now.

We have noted somewhere that as far as information marketing is concerned, the big three areas are Health and Beauty, Love and Relationship, and How to Make Money.

But this does not mean that information are not selling in other areas, or that people are not making a living online selling other products outside the big three. For instance, an Engineer may resort to Technical Writing. People who are not even Engineers are doing well in technical writing.

In your own country, what is the current challenges that people have? Remember your information product is not meant to be all about you, but to help people who buy them to solve their immediate problems.

Some people in your country want to travel abroad, learn baking, get overseas education, do rice farming, do importation, export cassava and garlic, learn computer programming, web design, SEO, decoration, etc., etc.

Please note that to minimize delay and confusion of what product to sell, you must first of all decide if you want to start selling at the local or foreign market.

There are a whole world of differences in both marketplaces.

Again, you don’t have to be an expert.

Just find out what people want and assemble information that satisfies that specific want and give it to them at a profit.

3.5 Remember, ‘Everything is a Remix’

Google for ‘Everything is a Remix on Vimeo’ and watch the online video.

Also remember what Steve Jobs said:

‘Good Artists Copy, Great Artist Steal. We have always been shameless about stealing great ideas’ – Steve Jobs, 1994.

This boils down to: creativity + innovation(s) = invention(s).

Again, let’s look at it this way, the basis of modern day information and communication industry started with the invention of:

Telephone, then,

Radio, then,

Telegram (telegraph), then,

Black and white television, then,

Coloured television, then,

Satellite television, then,

Mobile telephone, then,

Mobile satellite television (in mobile phones and PCs), then,

Mobile private and public satellite Video (TV) Channel e.g. YouTube

Mobile private and public satellite Radio Channel (in mobile phones and PCs), then,

And so on and so forth… more abound that I have not mentioned here, and many more are yet to come.

I am not about the order of which one came first, I am leaving that to the students of history and philosophy of science, but my concerns are:

the connectivity of the basic idea* + the main new idea**,

the creativity,

the innovation and

the ‘invention mix’ (as in the ‘market mix’).

And, it all started with GRAHAM BELL’s telephone.

In fact, if you scour the internet, you will discover that, it was not Graham Bell that originally invented the telephone, but the court, US and history at large just credited it to his name because of the wise and skilful innovations he added to the original patent that made it commercially viable till date!

(* the basic idea or the general idea here refers to communication by the old, usual and the natural means.

** while the main new idea here refers to communication by the new means i.e. the newly discovered or to be discovered means, in the case of telephone – communication by means of electrical wires).

That is what I referred to as ‘stealing wisely’ in chapter 9 of this course:

In our days – the 21st century, you don’t even need to steal, just ask the experts for a sample or complimentary copy and they will happily oblique.

So don’t be afraid to give an old information a new dress, shape or form. It could turn out to be very useful to you or at least to the rest of the people out there.

No, just go and take a long-drawn-look at the marketplaces, the categories, the niches and the sub niches and you will discover profitable niches to play along.

Sites like Nairaland, Hot Spot, ClickBank or JVZoo are good places to begin.

3.6.0 How to Decide on the Kind of Product That You Want to Create

Please note well what I want to say now.

It is what makes the difference between a successful business and a struggling one. It also applies to offline business, not just internet marketing only.

Do not sell what people are not looking for. Find out what they are looking for to use and solve their problems and fetch out or create the information product(s) for them and they will happily and repeatedly hand over their money to you in exchange for the solution to their problem.

Another way to say this is:

People generally want to buy solution to their problems. They have a pain they want to relieve, they have a sore or painful area in their live that they want to resolve as soon as possible or they have a level of pleasure that they want to enjoy. That is the reason they go online to seek for solutions.

Thus, your product must be a solution to their sore or painful areas of their lives, or it must provide the pleasure they need. It must relieve a specific pain(s) or give them a specific pleasure(s) they were looking for.

That and that alone is what will make them match down your website in droves in search for your product. So far as it resolve the pains or provide the needed pleasure, they will happily and repeatedly pay you for it.

But, there is still another way of saying this: ‘in online business, first, find out what people want to buy, then, find (or create) the product and sell to them at a profit’.

In practice, this applies in reverse order to offline business: where people first, find or create the product before they set out to find a market to sell to.

Thus, this small difference is what makes online business a highly profitable venture compared to offline counterparts.

By the time you finish the process of getting your information product, the market is ready, willing and even very hungry to buy it from you.

3.6.1 Meet Specific Need

You Can Be Sure Your Product Will Meet Specific Need and bring in high returns by doing the following things:

  • Conduct a Survey of Your Audience

This is possible if you have an existing Blog or Email list. If not, do not worry, there are many other ways to do this as we shall see next.

On your blog comment or email feedback, ask them the type of product that they will like to have, the format and the topics they will like treated. Find time to interact with your blog readers or members of your list. It can be very rewarding.

  • Scour the Internet for Blog Comments and Forums on Your Niche Market

Many people go online to talk about their problems and their cares. If there are many people talking about a certain issue in a forum or blog, this means that products that resolve such matter will sell well. Some blogs and forum require signed membership for this very reason, so do not be afraid to sign up. Do not ignore the social media in the process: Facebook, Twitter, Instagram, YouTube, Google Hangout, etc.

  • Read Between the Lines

This an advanced tactics. If you are already selling affiliate products online successfully, then watch out the type of products that people buys regularly and create similar product of your own in the market. It will sell like wildfire.

Remember, everything is a remix!

Not only in this business but in all aspects of life, everything is a remix.

You can also observe your blog for the most widely read articles and then create related products for sale. Then just add your links to those popular products and you are good to go.

  • Showcase Your Expertise

I have already talked on this in the previous paragraphs. As a professional, if you have a high-in-demand expertise (e.g. a beautician, physiotherapist, naturalist, etc.), then you can do market research to find out how people like you are selling theirs online and follow suit.

To avoid creating a product that will not make you money for your effort and investment follow these step one by one and will you find among them one, two or more that you can follow through based on your level of experience.

Please go back and follow the above steps one after the other to arrive at a marketable and profitable product(s).

3.7.0 Start with Your Most Convenient Method

  • Audio – you can just read out or dictate or talk what you intend to write in a standby microphone in a silent environment where there is no background noise. At the end what you have is an Audio product that you can sell anywhere around the globe.

Audacity is one of the best tools for doing this, Google for: audacityteam.

  • eBook – later, copying out the content of your audio product into a computer software like the Microsoft word (Open Office, it’s a FREE software, just browse and get it on the net) will create an eBook for you.

To sell it online all you need is to turn it into a Portable Document File (PDF) and it becomes a scalable product. More on this in a while.

  • Video – in most part of the world, people who wax music for the first time usually start with an audio CD and later a Video CD and progress to other formats including FLAC, MP3, WMA, WAV, etc. or vice versa.

Did you ever ask, why?

Convenience, cost and preferences.

Camtasia Studio is one of the best and industry standard nowadays for online video. But you can even start with your smart phone and upload the videos onto YouTube and it will be acceptable while you are making money to acquire expensive camera or learning how to use online software like Camtasia.

3.8 Other Product Forms

In the final analysis, your product must take so many forms so that you can sell it in so many markets in response to the market preferences.

Such forms include:

Audio training

Video series

Questions and answers

Membership Site with new contents added monthly

eBooks

Coaching supported by telephone calls,

Emails,

Skype,

Webinar,

Short reports,

Assignments,

Templates,

Continuity programs – weekly, fortnightly, monthly, quarterly, bimonthly, etc.

Workbooks,

Swipe files, and so on and so forth.

Suppose you want to start by creating your own digital product now, how do you start?

3.9.0 The Process

Below is an example of steps to follow in your information product creation process:

3.9.1 Do your market research

Google Keyword Planner, Market Samurai, and Longtail Pro, Nichebot are the best tools in the market for this task. I have already discussed in one of this course how to use at least one of them. You can Google for others.

3.9.2 Sourcing for Marketable Information

To make product creation a lot easier for most green horns and even topflight experienced business executives, there are ethical ways that you can source for information to make your new products.

Such ways include but not limited to:

  • Private resale rights

Just type that into your browser and you will find multiple sites to choose from. Usually you buy and rewrite them as your own product and add your own angle to the product. Remember this product is sold to many people and not only you, so endeavor to polish it to make it unique. If you are using free products for this, always endeavor to check out the rights, to avoid legal issues in the future.

  • Interview experts

Find out experts in your field and interview them. You can then use transcription services at Fiverr, Upwork, etc. to write them out in any form that you want.

  • Compile popular questions and give answers

You can do this by yourself even as a newbie in your market niche. You can also use freelancers at: Peopleperhour, 99designs, Craiglist, Toptal, etc.

  • Permissible thefts

Go to EzineArticles.com and browse for your popular categories. Download about 50 articles in your chosen niche topic and compile them into an eBook. You can cite them in bits and pieces and spice the book up with some Vimeo or YouTube videos.

This is legal so far as you keep the authors’ resource boxes intact. Remember to insert link to your site as you introduce the subject matter, turn it into PDF and sell.

  • Record other people seminar and reuse

You can help a friend record his seminar on the agreement that you will use it also to promote your own products. Your phone or your camera can do the job cheap for you, no need for a professional cameraman.

  • Set up webinars and teleseminars

You need some experience and confidence to do this, albeit it is not a hard thing. You can skip this till when you have enough money to hire expert to help you in the process. There are free and paid services to choose from.

The free ones are: Google hangout, zoom, bigbluebutton, join.me, meetingburner, mikogo, zohomeeting, webhurdle.

Anymeeting and gotomeeting are paid service, but they also have free trials for new clients.

  • Screen capture your skills using your computer

If you want to teach your skills to online audience, this is the preferred approach.

There is a free tool you can use for this: screencast-o-matic

  • Adapt a successful eBook into another language

China is a global destination now for global trade. Find a book, obtain the right and adapt it into Chinese and it will sell like hot cake. You can also do this with other books and other languages.

This is called Transcription service.

3.10.0 The Act and the Art of Creating Your Own Product

3.10.1 Write out your product outline

Start with major topics that you would discuss in your eBook, then write out the bullet points under each topic. As you fill in simple explanations in between the major topics will later become the chapters, while the bullet points will become the sections and sub sections of the book.

3.10.2 Write the eBook in Full

After the initial rough or manuscript as some may like to call it, go through the product again with the aim of crossing the tees and dotting the ais. Also read the whole plot with the aim of ensuring Mechanical Accuracy and some Congruence in the points presented.

Some people may differ on this by saying that you should not aim at perfection, there is actually no prefect product in the market as the Internet world is always changing in a very fast rate.

But I am not advocating perfection here, but wish to clarify the fact that there is always a growing competition in the marketplace and most victims are poorly and unduly hurried products.

If you found it more convenience to start with the Audio format, you can also use this software to get both Audio and eBook copies delivered to you online at the same time at:

dragon speech recognition software

3.10.3 Turn it into PDF

From your Microsoft word (Microsoft Open Office), you can easily convert your eBook into a PDF format. PDF is a globally available software that is usable in all types of computers.

This is advisable to do as you will be sending your eBook to different people in different parts of the world. Different people in different environments are orientated to different software, so it is good to have your eBook in a generally acceptable format that satisfies these global markets.

Henceforth, think and see your business as a global venture.

3.10.4 Make Your eBook Beautiful

It is more than a common sense to note here that if you add an attractive eBook cover to your product, you will attract more sales than if you just sold it as an ordinary PDF.

Period.

If you don’t know how to do this yourself, employ the services of experts online at ebookbaby, myecovermaker or even at Fiverr.

3.11 Write the Email Swipes

Email swipes will form part of your marketing materials.

See yourself now as a Vendor in one or more of the Affiliate Program sites like ClickBank or Affiliate network like Commission Junction.

Email swipes are follow up emails that you and your Affiliates will be using to follow up your prospects. It is known that most people won’t buy from you until you have been in touch with them for about seven times. Go ahead and write them now.

3.12 Create and Set up the Sales letter

A Sales Letter is your secret sales machine and the untiring Salesman.

This is going to be the page that you are going to show to your prospects who sign-up in response to your ads. It gives in details the benefits of your product, why he should buy now, how much he should pay into which account.

Ensure that your sales letter is professionally written. A good blend of text and graphics is recommended.

But if you are scared, you can get a virtual assistant at Fiverr to handle this on your behalf.

3.13 Set up Everything and Get Ready For Sales

By now you must have set-up a self-hosted website for this product. There are FREE and reliable software as well as paid once for this depending on your budget.

Just upload everything – the email swipes, sales letter, all the graphics and relevant files onto the website.

Remember to test-run everything by yourself, as well as asking your friends or mentors to also help you test-run, before you begin to advertise your business to the public.

3.14 The Profits are in the Links

I want to end this chapter by emphasizing the fact that we are living in the LINK ECONOMY. In other words, the profits of this business flows through the links.

This means check all your links to ensure that they all work fine. Use affiliate link where appropriate, confirm your right to use free products sourced online to avoid legal issues; and most of all be sure the download link of your own product is working as intended.

That’s the deal.

4.0 CONCLUSION

I just notice that I have gone so far, many pages, many sections and sub sections.

This is because, when you have your own product that is where the Internet Riches that you have been hearing of, actually comes from.

5.0 SUMMARY

I covered step by step details on how to create your own profitable product for the marketplace. But there are still other details that I have left out for the next chapter.

6.0 ASSIGNMENT

Go over this chapter again and again to get a good grasp of the process as I will be dealing with another aspect of this fast-tract riches in the next chapter.

Source by David Udofort