How to Arrange Autoresponder Messages Herfordshire

MODULE 1

CHAPTER 7

HOW TO ARRANGE AUTORESPONDER MESSAGES

1.0 INTRODUCTION

2.0 OBJECTIVES

3.0 MAIN CONTENT

3.1.1 Awareness

3.1.2 Consideration

3.1.3 Conversion

3.1.4 Loyalty

3.1.5 Advocacy

3.2.0 Samples of Message Sequencing in Various Online Business Models

3.2.1 Website Designer

3.2.2 Email Marketer

3.2.3 eCommerce Website

3.2.4 Blogger

3.3.0 Sifting for Focus

4.0 CONCLUSION

5.0 SUMMARY

6.0 ASSIGNMENT

1.0 INTRODUCTION

The overall goal of setting up an autoresponder series are five-fold. I have actually discussed these goals bypassing, thus I am only going to review them here, while emphasizing their practical applicability.

2.0 OBJECTIVES

  • To show learners effective ways to arrange Autoresponder messages to break even in the shortest possible time
  • To use some online business models to demonstrate how to set up Autoresponder messages
  • To encourage the student to set up Autoresponder messages for at least one of his online business model

3.0 MAIN CONTENT

With minor variations to fit the kind of business that you are

running, the overall goal of setting up your Autoresponder messages could be seen as in the acronym: ACCLA.

3.1.1 Awareness

As much as possible, do not sell, in your preliminary emails. Educate and show off yourself as a helpful friend. Aim at establishing yourself as an authority in the business model that you are showcasing. Over time, build trust and show off a bit, the value of your product.

A good example of this stage is using Ezines to promote your business.

3.1.2 Consideration

At this point don’t over-harp your sales pitch, do not send irrelevant content, be educational and product specific, as well as helpful. Aim at developing a deeper relationship at this point by providing more educational content.

Sign up baits and adding a sense of urgency seen on most squeeze pages are quite appropriate here.

3.1.3 Conversion

At this point don’t overwhelm the prospect with all the products that you can possibly sell to him. As he is in the buying mode, one product, a low-priced One Time Offer (OTO) and may be another lower priced offer is what most experienced marketer put up for sale here.

Harp on the benefits of your product and add a sense of urgency to convince and possibly compel him to buy right away.

3.1.4 Loyalty

Continue talking with your customers after they have made the purchase. This will ease out any area of difficulty or misunderstanding he may have in using the product. Give helpful and educational information.

Continuous communication will increase the retention rates, gender loyalty in clients as well as minimize refunds. By this time you must have moved them to another email list and treat them as sacred cows or perhaps – purple cows.

They are your tribe, take good care of them by dashing them relevant gifts from time to time, give them industry updates and special offers, etc.

3.1.5 Advocacy

To reach this level, the secret is: do not ever forget about your customers. Delight them with gift, practical, informational and educational materials.

Connect with your loyal customers always while endeavoring to delight them with your products and services.

Aim at turning them into your friends and they will sing your song for you before their friends, and so on and so forth.

3.2.0 Samples of Message Sequencing in Various Online Business Models

Now, all that being said and hopefully done, below are examples of Autoresponder message sequences for different online business models.

3.2.1 Web Designer

I am starting with an example of someone who is selling a service e.g. Web Design.

You can do some minor variations and additions to reflect your kind of goods or services and their specific peculiarities:

1st Email:

Thank him for subscribing/Confirmation/and introduce yourself/Company

2nd Email:

Give him a wow moment – the big benefit of subscribing to your newsletter/ecourse/the Offer/do not forget to add an OTO

3rd Email:

Share your success story or a customer’s success story

4th Email:

Give him some information related to the product that you promoted/will promote

5th Email:

Share another benefit of your product with him

6th Email:

Make another offer to him

7th Email:

Make the same offer in another way

8th Email:

Rinse and Repeat…

3.2.2 Email Marketer

As an Email Marketer your sequencing may vary as follow:

1st Email:

Welcome Message/Confirmation

2nd Email:

The Offer/OTO

3rd Email:

Content

4th Email:

Content

5th Email:

Promotion

6th Email:

Content

7th Email:

Content

8th Email:

Content

9th Email:

Promotion

10th Email:

Content

11th Email:

Content

12th Email:

Promotion

13th Email:

Promotion

14th Email:

Promotion

15th Email:

Rinse and Repeat Etc., Etc., Etc.

3.2.3 eCommerce Website

You can be more aggressive, if you are running an ecommerce website

1st Email:

Welcome Message/Confirmation

2nd Email:

The Offer/OTO/Content

3rd Email:

Promotion

4th Email:

Promotion

5th Email:

Promotion

6th Email:

Content

7th Email:

Promotion

8th Email:

Promotion

9th Email:

Promotion

10th Email:

Content

11th Email:

Promotion

12th Email:

Promotion

13th Email:

Rinse and Repeat Etc., Etc., Etc.

3.2.4 Blogger

If you are Blogging and essentially using content to market your products and services your:

1st Email:

Welcome Message/Confirmation

2nd Email:

The Offer/OTO/Content

3rd Email:

Content

4th Email:

Content

5th Email:

Content

6th Email:

Content

7th Email:

Content

8th Email:

Promotion

9th Email:

Content

10th Email:

Promotion

11th Email:

Content

12th Email

Promotion

13th Email:

Rinse and Repeat Etc., Etc., Etc.

3.3.0 Sifting for Focus

At a point, you will have more than one type of customer, make sure you separate them into different lists (e.g. buyers list) and different Autoresponder sequences.

And to get result:

– Always focus on the reader as if you are talking directly to

your friend

– Make it personal

– Pay attention to FROM line, so at a glance they can know

where the email is coming from. Use your name or business name consistently

– Writes attention-getting Headlines

– Focus on benefits (and not features) of your products or

services

– Always add a call to action, tell them what to do – click a

link, share a link or buy.

– Proofread before you send

– Make your emails easy to read – the so-called social writing

– Always acknowledge responses promptly

– Always aim at creating and building trust.

4.0 CONCLUSION

When you set up your Autoresponder messages in similar manner, there is no reason why you won’t get results in your business campaigns.

5.0 SUMMARY

As you set out to load your autoresponder messages, note that certain patterns have been proven by experienced marketers to yield result in terms of profitability.

It behooves you take a long-drawn-look at these guides to guarantee your successful ab initio.

6.0 ASSIGNMENT

a) Go over the few articles on this series and decide the type of marketing approach that I am using in my business – soft or hard approach?

b) What is my business model and the email sequencing from

the above example?

c) What is your business model and the email sequencing that

you plan to use?

Source by David Udofort