Errors in Web Design That Negatively Affect Site Conversions Herfordshire

Valuable Information under the Page Fold

When designing a website, the most valuable aspect of the page layout, which all designers should keep in mind, is the page fold. In just a few seconds, visitors will be able to decipher if a website is worth visiting. You have too little time to impress your visitors, and here comes the importance of a page fold. The principle of a page fold is as simple as including all valuable information on top of the fold.

When you place valuable call-to-action buttons/website messages under the fold, there will be slim chance for visitors to find the info they are searching for. Only a number of them will scroll down to look into the information under the fold on their first visit to your website. In case this happens, do not expect to achieve a great conversion ratio.

Client Oriented, but not Focused on Users

Majority of web designs create a website based on what clients require. However, in the long run, they neglect their target market, users who will truly visit the site. The main problem here is not doing enough research on your audience or not knowing your users. This means to say that the decisions you make when designing are only based on assumptions, which are often wrong and which cause users to be dissatisfied with your site. Websites that achieve a high level of conversions are those that are extremely user-oriented. You should understand the users and apply this understanding when creating your website design.

Not Able to Tell the Difference between Attractions and Distractions

Sometimes, using too much of a certain design element is not what confuses a visitor, but rather using the wrong choice of design elements that diverts the user’s attention from your website’s message. They draw your visitor’s eyes to less significant parts of your web pages – since you placed some design elements in the wrong places or have placed images around important buttons/visuals that do not let visitors focus their attention on them.

Always be careful when it comes to your designing choices. For instance, you might be bent on placing a huge background image on your site’s Home Page, but this gets in the way of the site’s eyeflow. So, it is best not to use it.

No Clear Call to Action

Do not think of your website as a piece of artwork, since people do not visit just to admire the way it looks. It is created with a purpose. It is meant to accomplish an objective by means of what visitors do on the website. You need a clear call to action so visitors know what to do once they land on your site. It may be to buy your product, ask for a quote or subscribe for a newsletter. If you are not clear with your call to action and the “what next” question is not answered, do not expect any conversions.

Source by Matt McWilliam

Errors in Web Design That Negatively Affect Site Conversions Herfordshire

Valuable Information under the Page Fold

When designing a website, the most valuable aspect of the page layout, which all designers should keep in mind, is the page fold. In just a few seconds, visitors will be able to decipher if a website is worth visiting. You have too little time to impress your visitors, and here comes the importance of a page fold. The principle of a page fold is as simple as including all valuable information on top of the fold.

When you place valuable call-to-action buttons/website messages under the fold, there will be slim chance for visitors to find the info they are searching for. Only a number of them will scroll down to look into the information under the fold on their first visit to your website. In case this happens, do not expect to achieve a great conversion ratio.

Client Oriented, but not Focused on Users

Majority of web designs create a website based on what clients require. However, in the long run, they neglect their target market, users who will truly visit the site. The main problem here is not doing enough research on your audience or not knowing your users. This means to say that the decisions you make when designing are only based on assumptions, which are often wrong and which cause users to be dissatisfied with your site. Websites that achieve a high level of conversions are those that are extremely user-oriented. You should understand the users and apply this understanding when creating your website design.

Not Able to Tell the Difference between Attractions and Distractions

Sometimes, using too much of a certain design element is not what confuses a visitor, but rather using the wrong choice of design elements that diverts the user’s attention from your website’s message. They draw your visitor’s eyes to less significant parts of your web pages – since you placed some design elements in the wrong places or have placed images around important buttons/visuals that do not let visitors focus their attention on them.

Always be careful when it comes to your designing choices. For instance, you might be bent on placing a huge background image on your site’s Home Page, but this gets in the way of the site’s eyeflow. So, it is best not to use it.

No Clear Call to Action

Do not think of your website as a piece of artwork, since people do not visit just to admire the way it looks. It is created with a purpose. It is meant to accomplish an objective by means of what visitors do on the website. You need a clear call to action so visitors know what to do once they land on your site. It may be to buy your product, ask for a quote or subscribe for a newsletter. If you are not clear with your call to action and the “what next” question is not answered, do not expect any conversions.

Source by Matt McWilliam

Key Things to Look for in a Web Design Company Herfordshire

Finding the right web designer can be confusing. There are numerous web design companies out there from small one man bands through to multinational companies, all of whom are vying for your business. The difficulty is how do you find the right one for your particular requirements. Larger organisations may well have a greater pool of resources however they also tend to have the prices to match, with overheads to cover, Whilst the smaller businesses may well have the more affordable options, if that’s what you’re looking for, but may well lack in other area’s. So how do you decide? Below are some simple questions that will help you in making that all important choice.

Experience

Although in itself not a guarantee of quality, if a company has been in the business for some time, then generally they are doing something right. Time served so to speak in any industry shows a level of competency that reduces the risk in many ways

Previous Clients

If an established business then previous clients are a good mark of how they conduct their affairs. If they have testimonials or reviews from past and present clients then that puts a tick in the box for most people.

What Platforms Do They Offer

Website design can include a wide selection of options, from HTML, PHP, and ecommerce styles sites, which are typically manually coded through to CMS (Content Management System) such as WordPress. There are significant differences between all the options, which include cost, with bespoke coded sites typically being somewhat more expensive than CMS style sites. However for the client who ultimately wants to be able to access, add content and control their own sites when completed, the learning curve for a CMS system like WordPress is good, with lots of accessible information available on the net.

Taking these key points into consideration will enable you to filter the agencies or web design companies that can offer the desired service. Once you have reviewed available options, then it is down to discussing how the process works, timelines in terms of how the project will be completed and setting relevant dates when certain elements will be completed. Overall, ensure that the organisation that you work with can provide you with regular updates, consistent and professional work and have the ability to deliver the project within the specified timescale.

Following these guidelines will ensure a successful outcome

Source by Alan Edginton

Responsive Web Design Advantages Herfordshire

Very Flexible

Responsive websites have a fluid layout, which means their content moves freely to assume the space of all screen resolutions and devices. The grids and images, alike, are fluid. Liquid spreads out and lets it content occupy a given space and maintain its appearance. In the same way, the fluidity of responsive web design lets website content retain the way it looks on any type of device screen.

Exceptional User Experience

Although content is king and one of the primary success metrics, user experience is what allows visitors to use website content by means of their chosen device, anywhere and anytime. Therefore, responsive web design offers the best possible user experience regardless of the device being used, whether it is a desktop, laptop, tablet, smartphone or smart-TV. Responsive web design enables busy professionals and college students, among others, to have an optimal experience when visiting your site at any time of the day. There is no need for them to scroll or resize just to be able to have access to your website from their mobile device.

Cost Efficient

There are considerable advantages of having one only one site which meets the needs of all devices compared to two separate sites. Definitely, there are more savings – with one website costing a lot less than two. Websites that are designed exclusively for mobile traffic do not provide high-tech navigation like traditional websites, and they require two different web addresses for your website. This makes it inconvenient for majority of people and could make them want to explore the website of your competition. Responsive web design improves SEO efforts by directing your visitors to only one site, regardless of the device they choose to use.

Google Recommended

Since Google occupies 67% of the search market share, search marketers pay attention to whatever it says. Google recommends responsive web design as a mobile configuration, and refers to it as the new industry standard.

Exceptionally Easy to Manage

Separate websites for a desktop and a mobile site entail different SEO campaigns. It is definitely a lot easier to manage one site with one SEO campaign than two sites with two SEO campaigns. This gives a responsive website an edge over a separate site for mobile devices. Having said that, an SEO strategy meant specifically for mobile devices has its advantages – like optimizing for keywords that will most likely be searched when people use their smartphone. As an example, when a person is searching for a restaurant within their vicinity, he will probably use the word “nearby” when searching. A mobile SEO strategy, though, does not require a separate mobile site and so, mobile-specific keywords can also be included in a responsive website.

After all, it is up to you to decide, if you want to go for it.

Source by Karina Popa

What Is The Difference Between a Mobile Enhanced and a Mobile Friendly Website? Herfordshire

Back in February 2015 when Google first announced that their now famous ranking algorithm “mobilegeddon” would be rolled out on in April that same year there was a crazy scramble by website owners to bring code up to date and make sure their websites functioned correctly on multiple devices including mobile phones and tablets so as to avoid any Google penalties.

Now around 18 months on we look at how web design and development has transformed because of the increased smart phone and tablet use and what you should to expect from your mobile compliant website.

Responsive web design (RWD) is now industry standard and there should be no need to ask your designer whether your website will be mobile/tablet friendly or not and whilst there may still be a handle of unscrupulous amateur design agencies adding on extra money for the ‘privilege’ of having a responsive site most genuine designers simply see it as the way websites are designed nowadays.

There is however a very big difference between mobile friendly and mobile enhanced just like there is a big difference between having just a website and having a website that is search optimised and user friendly.

Many agencies will simply throw content into a responsive framework just to pass Google’s mobile friendly test and keep the client happy. I’ll be honest, I’ve seen some truly terrible so-called mobile friendly websites in the past 18 months, every one able to pass Google’s mobile friendly test yet doing little to enhanced a mobile users experience or bring in new business for the website owner.

A lot of the problem is with the high number of unskilled web design agencies using outdated frag and drop site building software or third party templates and simply not having the required coding skills to re-arrange and enhance the content for mobile users.

What works and looks good on a desktop will not necessarily work well and look good on a mobile phone due to the size and orientation of the screen. A good designer will view your new site on various devices and take into account your niche or type of business and will use the site as if they are a client or customer.

Do you want a client or customer to be able to call you simply by clicking a button? Then a clickable ‘call now’ button should be visible without scrolling as should your logo, business name and navigation menu. Is your text readable on a mobile? Having different font sizes and spacing on a mobile gives a much neater site and better user experience. Simple adjustments for the mobile phone user can make a big difference.

Source by Paul D Dexter

Does Your Site Present These Web Design Mistakes? Herfordshire

Being Social Media Unfriendly

If your website has no social sharing buttons on its pages or blog, it is obvious why your website does not draw a lot of traffic and experience any conversions. The design of your website has to be social media friendly. This means you have to make sure that it is easy for visitors to share your content with social media friends and followers. You can also bring social media experiences to your site in a variety of ways. This could help enhance interaction and engagement of your site and, in turn, draw in more web traffic, as well as improve conversions.

Not having a Responsive Web Design

Nowadays, if you want to design a website, it should look good not only on desktops and laptops, but also on smart phones and tablets. This is since most of the people visit websites using their mobile devices. When a website does not give a satisfying user experience when using mobile devices, it will not succeed. So, make sure to opt for a responsive web design that assures a reliable, solid and most effective presence on mobile devices for your website.

Boring Typography

Those who visit your site search for the best things about your site. To make sure you give in to their expectations, use the appropriate typography. For typography to be ideal, it has to be legible, unique, give emphasis to your overall website styling with the right size and spacing. When you use regular typography, you may not be making a big mistake, but it could make your website look very ordinary, just like other sites. This could have a negative effect on conversions. In contrast, when your web typography is well-thought of, and has a new and unique style, this will enhance your site’s visual appeal.

Difficult Navigation

Website users want to have a fast and easy way to go from point A to point B. Therefore, the navigation on your site should be simple to use, easy to follow, and come with a hierarchical arrangement. In a lot of cases, poor navigation is just like a party spoiler. Navigation should be able to let people find their way across your website, find the information they need, and come up with an informed decision. If they would find it difficult, it is less likely for your website to experience high conversions.

Irrelevant Images

You should choose images that are relevant and pixel perfect for your website. In general, people assume that majority of web designers get this right, but this is not so. There are designers that do not exert any effort to choose the appropriate images for their site, which is a huge mistake. Images may lead a website to succeed or fail, and using mediocre images that are not relevant to the purpose of the website do not work well with visitors, and serves as an obstacle to conversions.

Source by Karina Popa

ExpressionEngine Development – The Best In Class Web Development For All Enterprises Herfordshire

ExpressionEngine is a content management system that eases the web design & development with its powerful features. It acts as the first choice of developers and is highly suitable for fulfilling the client’s requirements. This is booming with the demand of robust and powerful websites. This is more than a blogging application and it empowers even the large-scale websites. From the point of secured web development, it stands at the top and the third-party security features are also supported by it, for example, Captcha verifications, email verification, approval of content and many more.

This CMS is multipurpose and used for developing websites based on different categories. The websites of professional services such as Engineering, Architects, Layers, etc. are also developed with ease by using this powerful content management system. This special functionality has boosted ExpressionEngine development across the world. A wide range of experts have recommended it for developing creative websites in minimum time and cost. The major advantage of choosing this CMS for the web design & development is that it not only delivers pixel-perfect websites, but also ensures a control panel that is quite easy to use.

More reasons to go for ExpressionEngine

There are several reasons behind the popularity of this CMS among the web developers and users. Some crucial ones among them you will see in this post. Let’s have a glimpse on them:-

  • It is quite easy to understand and code. Even if you are not from a technical background, then also you can jump into this superb content management system as a huge learning curve is not required.
  • The features like flexible, robust and highly customized back-end have made it a perfect asset for developing websites.
  • It is appreciated by the developers for its advanced security level. It supports secure sockets layer and plugins that ensure user security and maintains login history. It helps to manage users’ activities and profile through multiple administrators.
  • It guarantees user-friendly websites that help to manage the content in an easy manner. It has a control panel with robust features like admin logs, data export, website membership, etc. that provides a friendly environment to the users.
  • It is enriched with plugins and extensions that are available free as well as some of them are paid for download. You can download plugins for personal blog site.
  • Strong support is also an important feature of this CMS. It has a dedicated technical team, which is ready to assist you in every major & minor technical issue.
  • It supports multiple databases, scripting & markup languages like CSS, JavaScript and HTML.

Conclusion

ExpressionEngine development is a solution for complex web development that simplifies this task. The availability of several inbuilt features make it a leading content management system. In this post, you have seen several features and the benefits of using this framework for developing appealing websites.

Source by Jason Larue

Looking for Local SEO Services – Tips for Making the Right Choice Herfordshire

It is perfectly natural for you to want to work with service providers who are in the same area as you, even if the work is done exclusively over the internet. It is perfectly possible for you to find good quality local SEO services, irrespective of your area of residence. The usual problem is that you can choose from many companies, so you really need to know how to evaluate each one.

The main thing to look for in local SEO services is high quality. But how do you know that the experts can do a good job? The best way to check is to type “(name of your area of residence) SEO” in the search bar of a search engine and check out the results. The companies that appear on top have done well in promoting their websites, so they are highly likely to do the same for you. In addition, you should try searching for the products and services that you offer in the city and the state or nationally. Then you can readily take a look at the websites of your competitors and find out who is responsible for their search engine optimization.

It is essential for you to consider the range of services offered by the different local SEO companies as well as their quality. It is best for the company you pick to provide the main link building and keyword content optimization. However, it should also exploit various search engine marketing techniques, such as social book marking, article and video marketing and social network marketing. A reputable firm should be able to provide a wider range of internet marketing solutions, such as web hosting, web design and web development.

Once you have picked a number of reputable firms, you can readily narrow down your options by considering the pricing. It should be pointed out the competition is usually significantly large. There are hundreds of companies providing search engine optimization in large cities, such as Denver, as well as in smaller ones, such as Colorado Springs, for instance. As the competition is great, the prices become more competitive as well. You can readily find a basic package for as low as $600 or $500 a month from a reputable local company in any medium sized to large city.

One way to reduce your long run costs for search engine optimization is to hire a local SEO company that offers training for employees provided by their professional experts. This is a really cost effective option and will certainly increase productivity and reduce expenses in the long run. In general, search engine optimization is an ongoing process. In this respect, investing in staff SEO training is extremely beneficial. Not all firms offer this type of service, so it is essential for you to do some more extensive research.

Overall, it is up to you to decide on the right local SEO services for you. Just make sure the firm’s office is in close proximity to yours, so that you can have an easier and more effective communication.

Source by Humayun Altaf

3 Essential Elements of a Successful Ecommerce Website Herfordshire

The world of ecommerce is a highly competitive place, so you must include all the right components in your ecommerce website in order to make sure your online store stands out from the crowd of thousands of others in your niche. You need to show that you are unique and that your brand is the right answer to your target customers’ questions, that is, show them that you can offer the best solution to their customer pain points.

How can you really achieve that goal? It all starts with your web design, of course, as it is the first element that your website visitors will notice, and there are many other elements that are just as important, such as intuitive navigation, good product descriptions, and a clear return policy, to name just a few.

However, there are some elements that are really crucial for the success of your ecommerce website, so read on to check them out.

Seamless Mobile Experience

When it comes to online shoppers, there are more mobile users than desktop users, so it is only logical that you think about providing a seamless mobile experience on your ecommerce website. Therefore, you need to make sure your website is mobile-friendly so that you can provide your every single visitor with an exceptional experience when they come to check out what you have to offer, no matter what device they are using.

A mobile first strategy is a must nowadays for every website owner, but when it comes to ecommerce websites, its importance really cannot be stressed enough. Optimizing your website for mobile devices is definitely not something you should ever overlook, mainly because of your customer satisfaction, but also because Google will love it and, thus, it will significantly increase your SEO ranking. Needless to say, your online visibility and traffic will be increased and you will be able to attract many more customers.

High-Quality Product Images

Apart from providing detailed product descriptions, you need to provide high-quality images of your products, so that your potential customers can clearly see what you have on offer. You need to grab their attention and make them want to make a purchase, so make your every product image count.

When you make your product images, the key element to pay attention to is lighting, because your products must be presented at their best and they must be actually visible. You should have a gallery of product images in order to be able to show each and every product feature. Also, make sure your potential customers can see larger versions of your product images, which you can achieve by adding either a zoom function or a lightbox.

Another great thing to consider is to provide images where your products are being used so that your potential customers can have an insight into the real experience, as they can easily relate to your products that way and make their purchasing decisions quicker.

Optimized Checkout Process

If you don’t provide an easy checkout process in your ecommerce store, you risk losing a lot of customers, not to mention a lot of revenue. Your cart abandonment rates would increase and your conversions would be much lower, so optimizing your checkout process is one of the keys to your success.

You need to remove all the friction and make it easy for your prospective buyers to complete their purchases and actually come back again to do business with you. Provide them with clear directions, as you will help them get exactly what they need in no time and, thus, improve their experience with your brand. When you do that, your conversion rate will increase and you will witness a peak in your sales and ROI.

Improving user experience on your ecommerce website greatly depends on your checkout page, so make sure you show your prospects that they can trust you and that you provide them with great security. This means that you must assure them that their personal information will never be stolen or misused and you can actually keep your promise by finding a reputable credit card processing company for receiving payments. In order to do so, check out the reviews of the best credit card processing companies, as that way you will make the best decision.

As already mentioned, there are quite a lot more elements you should consider in order to turn your ecommerce website into a truly successful one, but these certainly bear the greatest significance and they will give you a great head start, so make sure you apply these tips as soon as possible.

Source by Sanghvi Urmil

How Professional Web Design Can Help Businesses Today Herfordshire

Everything about your website is determined by your website design. Web design is a process of conceptualizing, planning as well as building a collection of electronic files that will determine the text styles, structure, colors, images, graphics, and use of interactive features that will deliver pages to your site visitors. With professional help, you can make your business appear very credible online.

If you are ready to build a website, you actually have several options. The highly recommended route is hiring a professional website design expert to create as well as build a unique site for your business.

Why Online Businesses Must Get Professional Help

Customer Satisfaction – Professionals will know what to do in order to meet the needs of your site visitors. They will make it easy to understand and navigate.

Attract search engines – Regardless of how appealing your site design looks, it won’t actually show up on the search engine results when t is not coded in a way that the search engines read. Professionals will help you with this.

Technical glitches can be avoided – It does not take much to turn a client away. Broken links, lengthy loading times and dropped images are just among the issues that can be remedied by a professional service.

Common Mistakes To Avoid

Here are some universal rules of professional web design that online businesses today must follow.

Too Flashy – Customers go to your site to find relevant pieces of information regarding the products as well as the services that will interest them. You need to use flash very wisely.

Too Difficult – Bear in mind that a clean and easy-to-understand navigation panel is the best resource of every user. If you hide your navigation in fancy flash animation or in images, your clients will definitely be lost and won’t be interested anymore.

Overdone – Cluttered website design will overwhelm your visitors. Also, it can make your business appear unprofessional. On the other hand, a disorganized one will reflect poorly on the very business it must promote but a professional design will speak volumes regarding your great attention to detail.

Strains the eye – You need to keep your site very simple as this can save you and your clients form headaches. Use only tried-and-tested font style. It must be readable. Another area of concern is the background. If you choose to make use of patterned backgrounds or perhaps place colored type against a black background, your visitors may leave your site and look for another one. Of course, you do not want this to happen.

Source by Marcus L Jimenez