The Most Promising Young Entrepreneurs You Must Know About Herfordshire

When it comes to having innovative startups popping up in many different business areas, young entrepreneurs can definitely not be underrated at all. It is because there are a lot of young entrepreneurs who have been quite much in the news to have striking ideas with bright practical minds to offer a lot to the ever evolving world in order to cater to its growing needs. There are many names of these young entrepreneurs who are seriously the ones to watch out for. These entrepreneurs have the right approach, the best ideas, and all of the passion that is needed to bring the best of smart innovations for all. Some of these names are given as follows:

Aaron Dicks (25)

Aaron has a company named Impression which he launched with the help of a fellow student’s partnership names Tom Craig. It is a digital marketing agency that makes use of the existing technologies in order to provide excellent matching solutions and results through web design and clicks to customer campaigns. Just back in 2015, they made more than 500,000 Euros that doubled in 2016. Hence, they are surely to look out for in the year 2017 as one of the most successful young UK entrepreneurs.

Amber Atherton (24)

Atherton owns My Flash Trash who actually found fame in the Made in Chelsea series. However, she is known for an entirely different reason now that she has the fastest growing London accessory brand. It is a special in playful and bold charm jewelry that empowers girls while not taking fashion too seriously. It was just a blog in 2008 but today its business appears to be scaling at a pace of 100 items sales increase by each day. Amber is now all set and ready to take on brands like Pandora in no time this year only!

Angelica Malin (25)

Angelica aged 25 years own the company About Time as it made more than 75,000 monthly users across 123 countries in just two years. It helps Londoners to make easy decisions while going to new places or having different trying experiences. There are hundreds of choices for dinners, staying in, going out, etc. Thus, with sky being the limit, she is surely one to look out for in 2017.

Archie Hewlett (21)

Last but totally not the least, he is the most promising, and the youngest UK entrepreneur to look out for as he is just aged 21. However, he started his quality slip-on-shoe business when he was just 18 as he took the 9,000 Euros loan for the same. He offered a lot more quality with cheap prices and steered people away from traditional British fashion to those like velvet slippers, etc. With an impressive 1 million pounds turn over in just 2015 without any additional funding, he has made a great name!

The above mentioned names are all under the age of 25 and are truly very young and fresh to watch out as the top youngest entrepreneurs overall for the coming years.

With the revolution of the internet age many more young entrepreneurs has just begun.

Source by Jamie Cowdry

Getting a Professional Website for Your Small Business Herfordshire

There is a lot of hype about do-it-yourself websites. What earns them their brownie points is a highly-intuitive user interface with a minimal learning curve. To add, the predesigned, customizable templates and layouts allow a person with hardly any technical expertise to create a near-perfect website in a matter of minutes. And, of course we cannot forget the low cost, a major saving for a small business.

But then, what we need to ask is does such a website match the standards of a business website?

No. Every business is different and therefore needs a website that will reflect it. After all, it acts as your first point of contact with your customers. This article discusses the reasons you should let a professional build your small business website.

1. Neat and clean design –

To repeat, your website is the identity of your business. Whatever design you settle for, it should boost functionality and not affect performance.

The design should be simple yet one that will catch the eye. The layout should be simple and clutter-free. Important functions should be placed in strategic locations and should be easy-to-find for customers. The content should be concise and relevant.

Only a professional designer, owing to his skill and training, will be able to integrate your company’s core values into the design. They also keep user-experience in mind.

2. Search Engine Optimization and Marketing –

The secret to getting to the top ranks of Google, Yahoo, Bing and other search engines lies in the keywords you use. However, it’s all about words because search engines use algorithms, which only an SEO expert can decipher.

Most professional web design companies work with SEO experts who handle the content bit for you. They will guide you on using the most-searched keywords and key phrases, structuring titles, creating authentic backlinks and anchor texts etc. SEO is important because unless you are found, people won’t reach out to you.

3. Technicalities –

How your website performs in real-time depends on the infrastructure on which it is based. You must have, in your personal web surfing experience come across sites that won’t load or take forever to load. It puts you off.

When you hand over to a professional website designer, they will look after technical maintenance and software updates; thus, they make sure your site is up and running all the time. They take special care to see that the security of the site is not compromised through hacking. They also optimize your website for different viewing platforms. They even backup your website. They are up-to-date on the latest technology, so your business won’t miss out on anything.

4. Performance analytics –

Want to know how your website is performing? Professional website designers use analytic tools to gather valuable information such as most viewed pages, customer behavior, purchase trends, highest grossing ads, clicks from Google search. This information can be used to improve website experience as well as business performance.

So, hire the services of a professional web designer and give your small business the potential to grow. It might cost you a little more, but it is still worth every penny spent.

Source by Jovia A. D’Souza

How Valuable Is Content For Your Website? Herfordshire

For a website to become successful, good quality content is what all matters. It is the key to deliver your right message into the minds and hearts of your customers and keep your website one step ahead of the masses. Primarily, the success of your site is determined by the kind content it holds. That means content is the reason to win your customer’s wallets. Other components like videos, design, visuals, etc. come to the second place. An eye-catchy design alone can’t sell whereas attractive taglines can themselves become the reason of sales. A great design will only work in enhancing content.

An engaging content is created by practicing various techniques. Creating the website content always starts with proper research of the market. The first thing you need to do is filter your HVC i.e. high-value customers. After that, figure out ways to target them. Every tagline and slogan should be customer-centric to divert their attention towards your site.

Whenever you see a successful website, it consists of relevant, clear and keyword-rich content which delivers the correct message with conviction and power.

#Content Righting vs Content Writing

Often times people get confused between copywriting and copyrighting. As you know, good quality content is quite important for a successful website, you ought to consider to hire a copywriting expert who could deliver your website’ professional copy. Basically, copywriting is the process to create a content, professionally, for marketing purposes. Whereas, copyrighting is the process of obtaining a legal protection for your content (mostly done by property attorneys).

Well, it can be a good idea to copyright your famous taglines and slogans so that they could not be used by any other brand or company for their own benefit. Work on both the services to take your site on top.

#Visuals & Videos Related Content

As the world is changing, ways to share and spread the word are also changing – that too at a great pace. The text is not the only form to create an effective content. Video content for a site is vigorously growing as it is being used to deliver important messages. Website visitors always expect to grab the information but with minimal effort. Here, videos come into the picture!

They help in sharing the message and engaging audience in large numbers without letting visitors putting extra efforts. Additionally, infographics, illustrations and interactive presentations are being leveraged to deal with user’s problems and explaining difficult concepts.

#Eye-catchy Web Design Gives Your Message Strength

According to numerous studies, it takes less than 5 seconds for a website visitor to judge whether the site is good or bad. That means, in between 0 to 5 seconds, a visitor will either retain on the site or switch to another. This is the case where design and appearance are important for a site. As you know, “the first impression is the last impression’, for that first impression, you have to create appealing design and layout of your site to attract visitor’s attention.

So, till now you would have understood the importance of content in the world of websites.

Source by Yusuf Javed

How To Choose The Best Digital Marketing Agency For Your Business? Herfordshire

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough.

Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its own marketing campaigns, there’s a better chance that a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better than the company’s marketing department.

And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one’s marketing campaigns need not be mentioned. Because there’s a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.

So how does one find the right digital marketing agency to work with?

Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital agency for your business:

Services Offered

The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.

A full serviced agency typically offers:

– Web design and development

– Search engine optimization and marketing

– Mobile marketing

– Email marketing

– Social media marketing

– Online advertisement

– Online reputation management

Portfolio And Testimonials

A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.

Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.

Online Presence And Reputation

It’s only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity is a good measure of a company’s repute.

A quick Google search using the company’s name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.

Support

Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you’re going to give a lot of money to, it’s important to know before-hand if they are worth investing in and that if you ever run into problems, they are there for you.

Source by Davis Kathy Mil

Phases of the Website Design and Development Process Herfordshire

The management of website development projects has evolved over the years. In recent times, many agencies have development their own internal processes and management tools in a way that makes it easy to track time, resources, cost and project activities in order to meet client requirements.

Today, web design companies use project management tools such as Gantt Chart to assist them determine the duration of each stage, the time involved in each activity and an estimate of cost. The benefit of looking at web design in phases is in twofold: it prevents the customer from being surcharged and overcharged; and helps the developer to accurately charge customers to prevent any loss while focusing strategically on the agreed timeline.

What then are the phases of web development? This study will endeavor to provide answers to this question. The phases of a project can be categorized into information gathering, designing, developing and testing.

Gathering information: Firstly, seek information from the client regarding the purpose of the website. The purpose of the website will determine how it will be designed/developed. It will also help determine how much time and cost is will be involved. Usually, an information website takes less time and funds to complete. The opposite is true for an ecommerce website that integrates complex payment systems.

Equally important is the identification of the target audience. This involves specifying the gender, age, sex of the potential visitors to the website. This information will help determine the style of design (fun, corporate, clean, minimalistic etc) and how content is presented.

Planning: In this phase, plans of action with the specification of resources are identified. The number of web designers, the technology and the financial resources required must at this stage be clearly stated. This plan may be in the form of workflow where the web designer creates a list of the requirements in each section. It is always advisable to show the plan to the client if their input or resources will be needed.

Design: This is where the look and feel of the site is created. The company logo as well as color mixes are decided at this stage. The design will need the approval of the client before the website is developed.

Development: This is the stage where the website is developed by taking the separate graphic elements and combining them to produce a live website. The contents are then placed under the appropriate categories of the website.

Testing and launching: This is where the website is placed on a development server for only internal audiences to view and give their opinions based on their viewing differences across different web browsers. The website’s responsiveness is also tested to see if any breaks occur. If the testing is successful, the site will be uploaded to the production server (launched) which now allows the public to view it.

Site maintenance: It is argued that this phase should not be part of the website design process because it is totally a different process with a different budget altogether. However, some web strategists maintain that site maintenance should be done by the web developer at an additional cost.

At each stage of the design and development process, there are different team members involved, who work directly or indirectly in order to complete the project.

Source by Dan A D Boateng

Do’s and Don’ts of Getting Urgent Website Design Done Herfordshire

A website has to be thoroughly planned; content and media aggregated which take time, However sometimes you may not have the liberty to plan things over time. This article tries to point a few tips to keep mind when you have to hurry through the web design cycle.

  • Decide the number of pages you will need by creating a basic sitemap
  • Narrow down on your target audience, demographics etc (Do not target everybody)
  • Do a thorough competitor research
  • Shortlist your USPs to highlight on slider or other media
  • If you are an old business try and get testimonials from previous clients
  • Check if the layout provided by designer goes well with your logo
  • Never copy content from other sites as it’s not an ethical practice
  • Check your website content for plagiarism on various sites available online
  • Do not over optimize your site for SEO
  • Ask the designer to use keywords in file names and image alt
  • Kindly inform your designer that you don’t prefer justified text
  • Check for broken links
  • Check all aspects of the designers works if you have to go with the cheapest option
  • Check site on multiple devices and browsers(older versions too)
  • Have a clear Call to action
  • Focus on usability
  • Keep forms simple: Lengthy forms are a turn away for most people.
  • Test the page load time: If your Pages are taking more than 5 seconds then it’s more likely that your visitors will leave the page midway. Speak to your designer as to how to optimize by looking at browser caching, optimizing images, reducing HTML, minimalizing CSS and javascript
  • 301 Redirects: Make sure you have 301 redirects of your old pages to the new address. This ensures that people finding links to your old content will still be able to access it even though the URL has changed
  • Install Google analytics: Analytics gives you an insight into how people are reaching your site and browsing through it. It will give you insights like bounce rate etc.
  • Submit your site to search engines

Once your site is launched you should concentrate on creating social media accounts to increase its visibility on the web.

Some of the places to begin with are

  • Twitter
  • Facebook
  • LinkedIn
  • Google Profiles
  • YouTube: if you have any video content
  • Flickr: if you have any interesting image content

It is important to connect your social media accounts from your website and vice versa.

Source by Vinod PJ

An Option to Pressure Sensitive Labels For Small Craft Beer and Wine Producers Herfordshire

Packaging of craft beer, wine and spirits have a lot in common, especially when it comes to branding. However, craft beer producers seem to be looking at packaging to reinforce the corporate brand image. It seems that the style of beer drives the consumer more than the label toward experimentation. Over the past 15 years, with the proliferation of craft breweries, this industry has moved to shrink sleeve labeling to maintain a competitive high quality image of their brand and distinguish themselves versus the major beer producers. The shrink sleeve approach allows for some spectacular labels at highly affordable pricing without having to buy inordinately high quantities of bottles and cans relative to their small volumes.

A year ago, I wrote a piece about the cost of wine packaging as a percent of the total cost (to the consumer) of a bottle of high-end wine. In fairness to the reader I will admit that I got pricing for all the components from various vendors, asking that they give me pricing on some of their more elaborate packaging products-labels, bottles, cork and capsules. To elaborate further, label pricing I received was based upon foil printing, embossing, four color and two piece labels (front and back). Cork costs were established based upon long, top of the line cork grade and printed with the name of the wine. As a percent of the total cost for a 750-ml bottle of high quality wine, the costs to the winery for premium packaging was astounding; assuming all components were top of the line and small quantities.

We cannot get away from the fact that packaging helps sell the product, just look to the perfume industry to realize how profound this fact has become.

Branding and marketing research, juxtaposed against a good marketing plan, will direct the delicate balance between cost/benefits of high-end packaging and sales. If a winery really wants to reduce cost they would probably consider boxed wine, maybe screw caps and nondescript labels with just enough information to meet TTB requirements. But, I submit, wine is an emotional buy that pushes up against the concept of elegance or refinement. We all know the signs of refinement in wine consumption-holding the glass properly, smelling, looking at the wine through a ray of sunlight, etc. Beer does not project that image at this point.

By contrast let’s look at craft beer; positioned as a less elegant product, as opposed to wine, and is often consumed in different venues, etc. The packaging for craft beer takes into consideration branding to the craft beer consumer is different than wine consumers. About branding, craft beer labels are more edgy, colorful, and reinforce a corporate and community marketing positioning.

As opposed to a wine brand, craft beer is a very dynamic marketplace. They can produce dozens of styles of beer and often change product offerings on a weekly basis. With that in mind it is easy to understand that craft beer producers need to present their products as a recognizable brand, professional look and remain cost effective.

There are some wines that have used shrink sleeve labels. The craft beer industry however is more prolific in turning to shrink sleeve labels to meet the requirements of the TTB (Tax and Trade Bureau of the Treasury Dept.) and state laws while building brand identity.

Sun King Brewing in Indianapolis, IN has become a significant player in the craft brewery business. They still use shrink sleeve labels on some of their specialty and seasonal beers. A shrink sleeve is a cylindrical sleeve with the printed label graphics on the inside of the label, the label is then manually or machine positioned around a bottle or can and blasted with heated air to shrink the label conformally around the container. Generally, the shrink process is done without beer in a container. However, the heat shrink application is so quick the contents of a can or bottle are not affected; even ice cream containers are now shrink sleeve labeled with ice cream in the container.

Shrink sleeve applications in the beer, spirits and wine industries are finding more traction in the beer and spirits industry but no so much in wines. It wasn’t that long ago that long ago that screw caps were looked down upon in the wine industry; there still may be some awakening to shrink sleeves in wine.

Some advantages of shrink sleeve labeling are:

• Durability–The label is more durable than paper and can stand up to a lot of handling. Because the printing is on the inside images will not scratch off.

• Decorating/label printing for cans or bottles are more versatile-The whole container can be covered with label design, branding information and product attributes.

• Water proof labels.

• Colors and resolution can be a lot more precise. With high resolution printing the images will have more detail that “pops”.

• In shrink sleeve packaging there are a myriad of printing methods and materials available for visual and tactile effects. Sleeves can be printed with foil, embossing, matte finishes, four color, thickness of labels and even the seams can be virtually invisible. The label can be even written on.

• Precision of shrink sleeves-The amount of shrinkage is controlled based upon the thickness of the sleeve. As the contour of a container changes that variability is factored into the printing of the label design. What this means is, there is no distortion in an image once shrunk.

• No need to warehouse large quantities of individual labeled containers for each style of beer or wine or spirit.

• Cost are greatly reduced for shrink sleeve labels. Individual sleeves can cost as little as $0.10 and up to $0.25 each for a quality label.

Currently, approximately 7% of craft beers are consumed at the brewery. But, containers for take-out are traditional 12-16 oz. cans, crowlers (32 oz. cans that are sealed with a crimping machine once the beer is in the container) and growlers (64 oz.). Retail sales are in 22, 16 and 8 oz. sizes. In a retail environment with a lot of clutter of different brands/styles, shelf presence is important to any brewer.

In researching packaging options for craft beer and wine one thing keeps coming up when talking to breweries, wineries and branding consultants; shrink sleeve label applications should be within the purview of an overall branding consideration. “Shrink sleeve labeling makes an otherwise expensive packaging project simple. But having easy and inexpensive access to high-end labels is not the real consideration,” says Isaac Arthur, co-founder of CODO Design, a banding and web design firm based in Indianapolis, IN. “Package design for a beverage product is more than a logo, or a cool illustration; it is an introduction to your brand’s story. It communicates, even at first glance, what you stand for and why someone should care enough to buy the product.”

Packaging can be expensive but alternatives for wine and craft beer labeling are available that can relieve cost pressure for the finished product and at the same time meet legal requirements for alcoholic beverages while still being sales oriented.

Source by Steven Lay

Key Things to Look for in a Web Design Company Herfordshire

Finding the right web designer can be confusing. There are numerous web design companies out there from small one man bands through to multinational companies, all of whom are vying for your business. The difficulty is how do you find the right one for your particular requirements. Larger organisations may well have a greater pool of resources however they also tend to have the prices to match, with overheads to cover, Whilst the smaller businesses may well have the more affordable options, if that’s what you’re looking for, but may well lack in other area’s. So how do you decide? Below are some simple questions that will help you in making that all important choice.

Experience

Although in itself not a guarantee of quality, if a company has been in the business for some time, then generally they are doing something right. Time served so to speak in any industry shows a level of competency that reduces the risk in many ways

Previous Clients

If an established business then previous clients are a good mark of how they conduct their affairs. If they have testimonials or reviews from past and present clients then that puts a tick in the box for most people.

What Platforms Do They Offer

Website design can include a wide selection of options, from HTML, PHP, and ecommerce styles sites, which are typically manually coded through to CMS (Content Management System) such as WordPress. There are significant differences between all the options, which include cost, with bespoke coded sites typically being somewhat more expensive than CMS style sites. However for the client who ultimately wants to be able to access, add content and control their own sites when completed, the learning curve for a CMS system like WordPress is good, with lots of accessible information available on the net.

Taking these key points into consideration will enable you to filter the agencies or web design companies that can offer the desired service. Once you have reviewed available options, then it is down to discussing how the process works, timelines in terms of how the project will be completed and setting relevant dates when certain elements will be completed. Overall, ensure that the organisation that you work with can provide you with regular updates, consistent and professional work and have the ability to deliver the project within the specified timescale.

Following these guidelines will ensure a successful outcome

Source by Alan Edginton

How Web Design Affects Conversion Rate Optimization Herfordshire

You may be great at designing and coming up with remarkable sites that are loved by your clients. The question is, what can you say about the conversion rate of the latest website you made? Certainly, only a few could answer that question.

Others might think that it not their job to know that since they are designers. However, you are aware that people do not create websites for no good reason, right? With the exception of clients who are just concerned about the aesthetics of their site, nearly all websites are created for a purpose, which is to make more profits.

The website’s conversion goal or purpose can come in the form of lead generation by means of filling down forms, signing up for free trials, downloading a brochure and buying directly from a site – such as in eCommerce websites.

At the end of the day, if the design you create does not help people achieve this conversion goal in any way, even if your website is beautifully designed, it would not be useful to your client.

Things that have an Effect on Conversion Rate

Usually, people will tell you that you need good, relevant content, which is a must. This and the images you include must be a cut above the rest. However, your website design can also strongly influence your conversion rates. As a matter of fact, it has a lot to do with human psychology. There are some things you need to consider:

Right Color Choices leads to call to Action

There is a wide range of color schemes that appeal to various demographics. Therefore, you need to use colors that appeal to your target audience. Fortunately, you can expect a call to action, and viewers really follow what they are told or requested to do, but you need a clever copy.

Easy to Recall Identity

Perhaps the first and most important word to think about is your business name. It should be easy to remember, but there should also be an available web domain so you can register. If it is no longer available, you can use a business name generator to find the most suitable and, at the same time, available name.

Communication via Visual Presentation

Some people are busy or impatient to read content. So, it would be a lot easier to convey what you want to say by means of visuals. In general, people just browse through long content. It would help to break up content into smaller sections and add bold subheadings.

Clear Hierarchy

Regular users are not fond of long and complicated processes. Therefore, if you are expecting them to do something, be very clear about it. Remember your primary objective and present secondary goals when the first one is accomplished. As an example, if you want them to like your FB page, do not ask it while a person is checking out, but only after he/she completes the purchase.

Mobile Compatibility

Many people use smart devices, so it is best to use a responsive web design, and avoid old designs that are cluttered and bulky. You can consider using a separate mobile app if it would help your business.

Source by Matt McWilliam

How Web Design Affects Conversion Rate Optimization Herfordshire

You may be great at designing and coming up with remarkable sites that are loved by your clients. The question is, what can you say about the conversion rate of the latest website you made? Certainly, only a few could answer that question.

Others might think that it not their job to know that since they are designers. However, you are aware that people do not create websites for no good reason, right? With the exception of clients who are just concerned about the aesthetics of their site, nearly all websites are created for a purpose, which is to make more profits.

The website’s conversion goal or purpose can come in the form of lead generation by means of filling down forms, signing up for free trials, downloading a brochure and buying directly from a site – such as in eCommerce websites.

At the end of the day, if the design you create does not help people achieve this conversion goal in any way, even if your website is beautifully designed, it would not be useful to your client.

Things that have an Effect on Conversion Rate

Usually, people will tell you that you need good, relevant content, which is a must. This and the images you include must be a cut above the rest. However, your website design can also strongly influence your conversion rates. As a matter of fact, it has a lot to do with human psychology. There are some things you need to consider:

Right Color Choices leads to call to Action

There is a wide range of color schemes that appeal to various demographics. Therefore, you need to use colors that appeal to your target audience. Fortunately, you can expect a call to action, and viewers really follow what they are told or requested to do, but you need a clever copy.

Easy to Recall Identity

Perhaps the first and most important word to think about is your business name. It should be easy to remember, but there should also be an available web domain so you can register. If it is no longer available, you can use a business name generator to find the most suitable and, at the same time, available name.

Communication via Visual Presentation

Some people are busy or impatient to read content. So, it would be a lot easier to convey what you want to say by means of visuals. In general, people just browse through long content. It would help to break up content into smaller sections and add bold subheadings.

Clear Hierarchy

Regular users are not fond of long and complicated processes. Therefore, if you are expecting them to do something, be very clear about it. Remember your primary objective and present secondary goals when the first one is accomplished. As an example, if you want them to like your FB page, do not ask it while a person is checking out, but only after he/she completes the purchase.

Mobile Compatibility

Many people use smart devices, so it is best to use a responsive web design, and avoid old designs that are cluttered and bulky. You can consider using a separate mobile app if it would help your business.

Source by Matt McWilliam